
Just a few a weeks ago, Mazda’s research and development chief Seita Kanai was telling reporters that Mazda will not offer any hybrids to compete in the hybrid wars. But now Mazda is singing a different tune.
At the 2009 New York Auto Show, Mazda CEO Takashi Yamanouchi told reporters that Mazda is now planning to produce hybrid and electric vehicles which he expects to hit the market by 2015. Mazda had previously stated that it hopes to raise the company’s average fuel economy by 30% , was by producing lighter, more aerodynamic vehicles and by improve the efficiency of its engines. Yamanouchi said that Mazda is not giving up on that plan, it would just add hybrid and electric vehicles to the mix.
Yamanouchi said “Our new gasoline engines will achieve the same fuel economy as current diesel engines, and our diesel engines will achieve similar fuel economy as existing hybrids, We will be able to offer affordable eco-friendly vehicles to 90 percent of the car-buying public, not to just a limited segment of the market.”
