Proton Edar, the marketing arm of PROTON Holding Berhad today gave away the prizes to winners of its year end sales campaign last year, the Proton Drive for Holidays campaign. Present to give away the prizes at a ceremony held in PROTON Center of Excellence in Subang Jaya was Proton Edar Chief Executice Officer, Mohamad Shukor Ibrahim. The campaign, which ran from 1st November to 31st December 2009, had withnessed a 14% take-up rate out of the 25,520 news Proton owners made eligible for the contest simply by registering their cars during the promotion period. The 14% take-up rate is made up of a total of 3,457 participations.
We are pleased that the campaign had proven to be a success. Our records show that our registration had increased by 24% for the months of November and December 2009 compared to the same period in 2008. The success of the campaign lied on its attractive prizes of holiday packages. Benchmarking on this, we plan to introduce more creative campaign as an added-value incentive to our customers,’’said Mohamad Shukor.
“To all the winners, congratulations and thank you for choosing Proton as your car of choice. I hope we have achieved our objective for the campaign, which was to encourage family bonding by way of driving to local holiday destinations together,” he added.
Under the Proton Drive for Holiday campaign, customers who purchased and registered a new Exora or Persona during the promotional period had instantly won themselves a free three-days-two-nights stay at one of the 33 participating hotels within Malaysia.
The campaign also entitled all customers who had purchased any Proton model registered during the promotional period to enter an SMS contest to win one of the seven handphones offered daily. Winner for the SMS contest were determined by the shortest time taken to answer three random questions correctly via SMS.
In return, winners for the SMS contest were then entitled to participate in an MMS contest, wereby they were required to send a photograph of a favourite part of their new Proton car accompanied by a creative caption. Participants of the MMS contest stood a chance to win cash prized coupled with a three-days-two-night holiday packages at exciting holiday destinations all over Malaysia.
Winner of the MMS contest are as follows ;
1st prize: Mohd. Raznan b Johari from Klang ( CASH RM7,000 and 3D2N Hotel Stay at Pangkor Laut Resort @ RM3,000/package
2nd prize: Mohamad Hadi b Ramli from Seri Kembangan ( CASH RM6,000 and 3D2N Hotel Stay at Rebak Island Resort – A Taj Hotel, Langkawi @ RM2,500/package)
3rd prize: Lee Yit Ting from Melaka ( CASH RM5,000 and 3D2N Hotel Stay at Langkawi Beach Resort @ RM2,100/package)
4th prize: Kee Ming How from Johor Bharu
5th prize: Noridah bt Ab Rahman from Rantau Panjang
6th prize: Loo Chun Pin from KL
7th prize: Yeoh Chian Hui from Kangar
