Lotus Racing has teamed up with LG Electronics (LG) to enhance the Malaysian Formula One (F1) team’s technical ability in its maiden F1 World Championship.Building on LG’s status as both a Global Partner and a Technological Partner of F1, the international electronics manufacturer will be an official Technical Supplier to Lotus Racing, supporting the team with products at the track and at the team’s factory.
Lotus Racing team principal Datuk Seri Tony Fernandes said LG, which had been a supporter of F1 for a number of years, was obviously a world renowned brand and a market leader and therefore it’s fantastic to welcome them into the team.
“It’s a sign of how far we have come in a very short time, that LG wants to extend its relationship in the F1 pit lane to work with us, and we are delighted they are doing so.
“Lotus Racing entered the 2010 Championship as one of three new teams, and has quickly established itself as the leading debutant, having crossed the finish line ahead of our rookie rivals in three out of four races so far.
“As our team grows, we are attracting interest from some of the world’s best businesses, and more like it, we will keep building on our dream of seeing Lotus Racing challenge at the front end of the grid as soon as we can,” he said in a statement today.
Andrew Barrett, VP Global Sponsorship for LG Electronics said as a technology partner of F1, the company was delighted to see its technology not only being used by a team competing in the championship but, significantly, one that has established itself so quickly as the best of the newcomers.
“Lotus is a brand associated with great style and technology, which makes it a perfect partner for LG and we are pleased to play our role in the team’s success in F1,” he said.
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Jay WM Wong Editor
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