General Motors has officially announced that television and movie star, Tim Allen, will be the new “voice of Chevrolet,” starting with a series of ads that will begin airing from 7th September 2010 onwards.
These ads will be for the all-new 2011 Chevrolet Cruze, and while Allen is a big-name with a very recognizable voice, GM’s vice president of marketing, Joel Ewanick, reminds us that “the car will be the star.”
Allen is best known for his starring role on the long-running 1990′s sitcom Home Improvement, as well as his roles in The Santa Clause movies and as the voice behind Buzz Lightyear in all of Toy Story’s trilogy. In addition, Allen is also a well-known automobile enthusiast and has an extensive car collection. He is a native of Detroit, Michigan, and has a strong love for classic American muscle cars.
GM mentions that the Cruze’s marketing campaign slowly get into full-swing as the cars begin to arrive at US dealerships in greater volume.
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Jay WM Wong Editor
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