John Tan, Sales Manager of Chear Motorrad Sdn. Bhd, Chear Swee Kwin, Director of Chear Motorrad Sdn. Bhd, Geoffrey Briscoe, Managing Director of BMW Group Malaysia, Chear Kin Keong, Managing Director of Chear Motorrad Sdn. Bhd and Fazli Shukor, Motorrad Manager of BMW Group Malaysia posing with the all-new BMW Motorrad K1600 GT and K1600 GTL.

BMW Group Malaysia will now better serve its growing BMW Motorrad customers and enthusiasts in Malaysia through a new authorised BMW Motorrad 4S (Sales, Service, Systems and Spare-parts) dealership, Chear Motorrad Sdn. Bhd.

Welcoming Chear Motorrad Sdn. Bhd. to the BMW Group network, Mr. Geoffrey Briscoe, Managing Director of BMW Group Malaysia said, “We are pleased to be able to create a formidable partnership with an established premium partner such as Chear Motorrad who has had a long and outstanding record in the motorcycle industry here in Malaysia.”

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John Tan, Sales Manager of Chear Motorrad Sdn. Bhd, Chear Kin Keong, Managing Director of Chear Motorrad Sdn. Bhd, Geoffrey Briscoe, Managing Director of BMW Group Malaysia, Chear Swee Kwin, Director of Chear Motorrad Sdn. Bhd, Fazli Shukor, Motorrad Manager of BMW Group Malaysia and Frank Scheffer, Finance Director of BMW Group Malaysia at the BMW Motorrad Dealership signing.

Briscoe added that the partnership is very timely with BMW’s motorcycle division in the country charting positive year on year growth since 2003. Last year alone, BMW Group Malaysia registered another record performance for its motorcycle business, delivering 281 motorcycles, a 25% increase from their previous record of 225 motorcycles achieved in 2009.

“The steady growth in our Motorrad segment demonstrates the appeal our motorcycles are creating in the market, epitomising the best advances in motorcycle development in terms of power, riding dynamics, innovation and safety. Our product portfolio, consisting of our GS Adventure bikes as well as more recently, our first superbike – the BMW S 1000 RR and our luxurious supertourers of the BMW K 1600GT and the BMW K 1600 GTL have been received positively here. This clearly shows that there is a growing demand for premium motorcycles in the country and with the appointment of Chear Motorrad, we will be able to meet and better serve this demand.” said Briscoe.

John Tan, Sales Manager of Chear Motorrad Sdn. Bhd, Chear Kin Keong, Managing Director of Chear Motorrad Sdn. Bhd, Geoffrey Briscoe, Managing Director of BMW Group Malaysia, Chear Swee Kwin, Director of Chear Motorrad Sdn. Bhd, Fazli Shukor, Motorrad Manager of BMW Group Malaysia and Frank Scheffer, Finance Director of BMW Group Malaysia at the BMW Motorrad Dealership signing.

Chear Motorrad is the sister company of Chear Motor (H.Q.), one of the largest distributors for motorcycles, accessories and parts in the country. The new BMW Motorrad dealers are already in the midst of establishing their new BMW Motorrad 4S dealership in Puchong which is set to be ready in the month of September. The new BMW Motorrad 4S centre will serve BMW motorcycle enthusiasts and customers across the country.

Mr. Chear Kin Keong, Managing Director, Chear Motorrad Sdn. Bhd., meanwhile, said, “Our new partnership with BMW marks another milestone for us as it moves Chear Motors into the premium motorcycle segment, which is the next step forward for us in our growth to be the leading motorcycle dealership in the country.”

John Tan, Sales Manager of Chear Motorrad Sdn. Bhd, Chear Swee Kwin, Director of Chear Motorrad Sdn. Bhd, Geoffrey Briscoe, Managing Director of BMW Group Malaysia, Chear Kin Keong, Managing Director of Chear Motorrad Sdn. Bhd and Fazli Shukor, Motorrad Manager of BMW Group Malaysia posing with the all-new BMW Motorrad K1600 GT and K1600 GTL.

Chear added that he believes that BMW is the right partner because they are the most dynamic brand in the premium motorcycle business with the most advanced products and service techniques which is very much needed if Chear want to be the best in the industry.

Present at the signing ceremony were Mr. Geoffrey Briscoe, Managing Director of BMW Group Malaysia; Mr. Frank Scheffer, Finance Director, BMW Group Malaysia; Mr. Fazli Shukor, Motorrad Manager, BMW Group Malaysia; Mr. Chear Kin Keong, Managing Director, Chear Motorrad Sdn. Bhd.; Ms. Jackie Dang, General Manager, Chear Motorrad Sdn. Bhd. and Mr. John Tan, Sales Manager, Chear Motorrad Sdn. Bhd.