NAZA Premira Sdn. Bhd., the distributor of Vespa scooters in Malaysia officially opened its first sales showroom in Malaysia today in Kota Damansara.

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With an investment of almost RM400k, NAZA Premira is confident that its Kota Damansara showroom will be able to reel in customers not only from the area but also from other surrounding neighbourhoods. The company will further invest an additional RM2 million to open 3 more showrooms nationwide and to support its dealers. By the middle of next year, NAZA Premira will be targeting to create a network of 30-40 dealers nationwide.

A range of Vespa products will be offered at the showroom including Vespa’s most popular model – the Vespa LX150cc. In addition to that, a larger capacity of the vintage Vespa GTV250 and the sports Vespa GTS 300 will also be available. The showroom will also showcase a range of accessories and other Vespa lifestyle items.

NAZA premira, a member of the NAZA Group of Companies, was awarded the distributorship for all 4 brands in may last year. The sales of Vespa scooters started in December 2010 after it was launched during the Kuala Lumpur International Motor Show 2010.

“Vespa will always be the most iconic and desireable scooter brand iin the world and we are excited to be able to offer these products to the Malaysian market through our agreement with NAZA. We believe NAZA will be able to deliver to its customers, the best Vespa ownership experience as per our customer’s expectations,” said Judah Sangaran, Area Manager of Piaggio Asia Pacific Pte. Ltd.

NAZA Group of companies Joint Group Chairman Datuk Wira Hj SM Faisal Tan Sri SM Nassimuddin expressed his excitement over the re-introduction of the Vespa brand here in Malaysia.

“I am very excited with the re-introduction of the Vespa brand in Malaysia. NAZA is proud to represent Vespa and we look forward to re-establishing this classic premium brand in the Malaysian market. In order to do that, we have begun developing nationwide dealerships and service networks to make the brand more visible as well as to offer support to our customers a complete Vespa lifestyle experience,” he said.

“Our aim is to make Vespa as the best seller for premium scooter. Up till June 2011, we have already sold 400 units of Vespa and on target to sell between 800 and 1,000 units before the end of the year,”  Datuk Wira Hj SM Faisal added.

At the Vespa showroom lainch, NAZA Premira unveiled its latest model to Piaggio Liberty 150cc. The Liberty comes with a 150cc engine, 15″ tyres and a 7 litre tank. The Liberty 150cc is a mass market scooter that will attract riders from all ranges of age. The new lighthouse on the handlebar and a highly protective shield enrich the front.

To ensure maximum ease of use, the Liberty already has a rear tack and removable footrests, offering greater capacity to transport objects with a practically flat platform. The undeseat storage compartment is able to accommodate a 3/4 helmet as well as retain enough room for you to store certain smaller items. If that’s not enough, there’s more space in the rear of the shield. The seat has also been lowered and lengthened to provide more comfort for the passenger at the rear.

The Liberty 150cc is the perfect answer to city riding. The selling price of the Liberty 150cc is estimated to be not more than RM10,000 and will be available for sale from September 2011, onwards.