NAZA Premira Sdn Bhd, the sole distributor for Aprilia bikes in Malaysia, launched two new models in conjunction with the opening of Aprilia’s new flagship showroom in Kampung Baru.
NAZA Group of Companies Joint Group Executive Chairman, Datuk Wira SM Faisal Tan Sri SM Nasimuddin launched the showroom and unveiled the Aprilia Tuono V4 APRC and Dorsoduro 1200, bringing the total number of Aprilia models available in Malaysia to eight models. Not only that, Malaysia is the first country in Asia to launch the Tuono V4 APRC.
The Tuono V4 APRC is the naked version of RSV4 Factory and is a much awaited model by big bike enthusiasts. The Tuono V4 comes with the Aprilia Performance Ride Control (APRC) and has superior handling, thanks to the chassis which is identical to the world class RSV4 line-up. The Tuono V4 is a top choice among independent test riders against the likes of Ducati Streetfighter S, KTM Super Duke R and the Triumph Speed Triple. The 1000cc model comes with 167.3bhp at 11,500 rpm and 111.5 Nm at 9,500 rpm.
The Dorsoduro 1200 meanwhile is the ultimate choice for bikers who love the Motard category. The 1,200cc bike produces 130bhp (96.0 kW) at 8,700rpm and 115Nm at 7,200rpm. The Dorsoduro also comes fitted with the Aprilia Traction Control (ATC) system for optimum safety.
The Aprilia flagship showroom in Kampung Baru joins other NAZA showrooms in the area such as NAZA World and Chevrolet 3S Centre. The Aprilia showroom is also a 3S Centre which offers performance parts replacement for its customers. NAZA Premira invested over RM200,000 for the service centre and had bought proper equipment and tools to service the range of Aprilia bikes currently available in the country.
The service area has 8 bays to accommodate customers and ensure that they are immediately attended to. The mechanics have been professionally trained at the Aprilia Training Centre in Italy and here in Malaysia.
The showroom also features a Championship Corner where two (2) almost exact replicas of championship racing bikes are displayed. One of it is the RSV4 Factory which was used by Superbike World Championship (SBK) winner, Max Biaggi in 2010, while the other is the RS125R, a MotoGP bike.
The showroom will also have a merchandise store with a wide range of Aprilia racing apparel and casual wear. The store will be operational in August. The showroom will also have display and sales area for other bikes under the Piaggio Group which included the Piaggio, Vespa and Gilera brands.
NAZA Premira, a member of the NAZA Group of Companies, was awarded the distributorship for all 4 brands in May last year. The sales of Aprilia bikes started in December 2010 after it was officially launched during the Kuala Lumpur International Motor Show 2010. A total of six models – RS125R, Shiver 750, Mana 850, Dorsoduro 750, RSV4R and the world famous SBK bike RSV4 Factory – were distributed to the market, each targeting a different segment.
Datuk Wira SM Faisal said, “When we decided to acquire the distributorship for the Aprilia bikes, we knew it would be a challenge as the brand was practically dead in Malaysia. In less than a year, I believe we have been successful in re-introducing the brand to Malaysians in whole and to superbike enthusiasts specifically. Up till June this year, more than 130 units of Aprilia bikes have been booked compared to 110 units which were sold by the previous distributor in a span of two years!”
“Our secret lies in prioritizing the customers and competitively pricing our product against the Japanese bikes. With the opening of this flagship showroom, we now provide sheer comfort and luxury to all our customers. The showroom is conducive and easily accessible while our service center is manned by professionally trained mechanics who only have your safety in heart,” he added.
Datuk Wira SM Faisal also announced that customers will receive a free 3-year maintenance package (not including wear and tear) when they purchase an Aprilia bike. This is to encourage customers to follow the proper maintenance schedule to ensure that their bikes are roadworthy while providing riders with maximum performance.
The Aprilia flagship showroom is located at No. 147, Jalan Raja Muda Aziz, 50300 Kampung Baru, Kuala Lumpur and is open daily from 9am till 8pm. Should you have any inquiries, please feel free to drop by our showroom or contact Mr. Idon Pang, Head of Sales & Operations, NAZA Premira Sdn Bhd at firstname.lastname@example.org or at 016-2295404.