BMW Group Malaysia and premium partner Chear Motor recently opened the doors to Chear Motorrad Sdn. Bhd. – the second and latest authorised BMW Motorrad 4S (Sales, Service, Systems and Spare parts) dealership in the country.
Welcoming Chear Motorrad Sdn Bhd at the opening ceremony, Mr Geoffrey Briscoe, Managing Director of BMW Group Malaysia said, “The BMW Group network in Malaysia has been growing from strength to strength in firming our presence in the premium automotive industry in the country and the opening of Chear Motorrad today is a prime example and a testament to this commitment.”
Briscoe added that BMW’s motorcycle business in Malaysia has recorded a positive year on year growth since 2003 and that the steady growth in the segment demonstrates the appeal BMW motorcycles are creating in the market, epitomising the best advances in motorcycle development in terms of power, riding dynamics, innovation and safety.
“BMW Motorrad’s product portfolio, consisting of the GS Adventure bikes as well as more recently, the very first superbike, the BMW S 1000 RR and the luxurious supertourers of the BMW K 1600GT and the BMW K 1600 GTL have all been received positively here. This clearly shows that there is a growing demand for premium motorcycles in the country. Now with Chear Motorrad, we will be able to further meet this growing demand and offer the best in terms of our 4S philosophy to our discerning motorcycle enthusiasts and customers.”
Echoing Briscoe’s sentiments, Mr. Chear Kin Keong, Managing Director, Chear Motorrad Sdn. Bhd. said, “We at Chear Motorrad are more than pleased with our new partnership with BMW which also marks another milestone for us in the premium motorcycle segment. This move is the next big step forward for us in our growth to be the leading motorcycle dealership in the country. “
Chear added that BMW is the perfect partner as they are the most dynamic brand in the premium motorcycle business with the most advanced products and service techniques which is very much needed if Chear want to be the best in the industry.
Present at the opening ceremony were Mr. Geoffrey Briscoe, Managing Director of BMW Group Malaysia; Mr. Frank Scheffer, Finance Director, BMW Group Malaysia; Mr. Fazli Shukor, Motorrad Manager, BMW Group Malaysia; Mr. Chear Kin Keong, Managing Director, Chear Motorrad Sdn. Bhd.; Mdm. Chear Swee Kwin, Director, Chear Motorrad Sdn. Bhd. as well as the team at Chear Motorrad Sdn. Bhd.
The opening ceremony received overwhelming support from over 800 guests throughout the day which included Chear Motor Club members, BMW Motorrad Club Malaysia members as well as BMW Motorrad fans. Guests also had the opportunity to test ride the BMW S1000RR superbike and the BMW F800GS.