Italian supersports car manufacturer, Lamborghini has just opened the doors to their brand new showroom in Glenmarie, strengthening its presence in the growing Malaysian supersports car market.

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The showroom and 3S centre (sales, service and spares) is a key part of Automobili Lamborghini’s strategy for improving the brand experience amongst customers as well as grow its robust worldwide network.

The showroom itself now boasts a total Lamborghini brand experience for customers through the addition of quality imported Italian fittings and fixtures throughout the showroom as well as a specially designed bar area for customers to enjoy a taste of Italy.

Stephan Winkelmann, President and CEO of Automobili Lamborghini S.p.A., said “Kuala Lumpur itself has shown some very encouraging growth for the marque and with improving economic conditions in Malaysia and around the Asia Pacific region, I am confident that we will see an increasing demand for our range of Lamborghini supersports cars.”

Lamborghini Kuala Lumpur has seen explosive growth in 2011 with some 21 units being sold to Malaysians through the new brand in its first year of operation.

Mr. Isham Ariff, Chairman of Lamborghini Kuala Lumpur added, “In Malaysia, people who buy Lamborghini cars are driven by the passion to own something that is extreme, uncompromising and unmistakably Italian. And you can see there is a shift in the buying attitude of affluent Malaysians for design, quality, pleasure and pride.”

Reflecting the improving sales growth in the country and higher appreciation amongst Lamborghini supersports cars enthusiasts for the brand, the 3S centre has been upgraded with more service bays and has improved space usage and efficiency.

“The level of service and quality we have invested into our showroom and service centre reflects our brand values of being extreme, uncompromising and unmistakably Italian. Malaysia now joins our key markets like Singapore and China in terms of our growing brand presence and strategy for the Asia Pacific market,” Mr. Winkelmann added.

The RM4 million dealership and 3S centre is owned and operated by JH Italia Sdn Bhd. It is located at No.12, Jalan Juruhebah U1/50, Temasya Industrial Park Glenmarie, 40150 Shah Alam, Selangor.