One of the largest Chinese independent vehicle manufacturer, Chery Automobile Co. has officially launched their new flagship showroom in Petaling Jaya, Selangor, to establish their commitment towards Malaysian market.

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Members of the media and specially invited chery dealers were treated to a Chinese Dragon Dance to mark the occassion and, in conjunction with the launching of their largest 3S centre, they also unveiled an enhanced Chery Eastar ST.

The new showroom offers a wide range of services, from after hours drop off box to express servicing lane. Chery is said to have invested RM5 million worth of spare parts and 73,000 line items to meet the growing local demands.

The 110,000 square feet new showroom has 30 service bays able to accommodate up to 70 cars daily. Apart from the comfortable lounge and merchandising store, there is also a movie theatre for customers waiting for their car.

Chery currently has 55 sales and service centres in Malaysia all supported by reliable and professional service teams that offers 24 hours breakdown service.

“Today we are very honoured to announce two momentous occasions, the launch of our largest 3S showroom in Malaysia and our Chery Eastar ST. Through the years, we have given our best in order to offer our customers with top quality products and excellent service; and we want to continue this legacy with a steady approach. Buying a car can be complex and confusing, and the purchase may create a huge impact in the consumers’ life. Hence, it is essential for us to provide more than a product and service.” said Chery Automobile Malaysia Chief Executive Officer Paul Ng.

“‘Here to Stay’, as it being our brand promise to our customers, the opening of this showroom is dedicated in providing our customers a good experience that will stay in their hearts for life. We are here to develop a lifelong relationship with them,” he added.

“South East Asia is an important market for us, and stepping in to the Malaysian market marks an important milestone in Chery’s history. Strategically located in the crossroads of East-West trade route, Malaysia has a wonderful business environment which is supported by a market-oriented economy, stable government policies, well-developed infrastructure, and dynamic human capital.” said Chery Holding Sdn Bhd Chairman GEN (R) Tan Sri Dato Sri Nik Ismail Bin Nik Mohamed.

“Moving forward, I’m glad to share with you that we are positioning Malaysia as our right-hand drive automotive hub to export Chery’s products to countries like Thailand, Indonesia, India, Sri Lanka, and Pakistan.” he added.

The unveiled ST is a facelifted version of the Eastar variant that features subtle differences. Most visible add-ons are the LED running lights, bold new grille design, full bodykit complete with rear spoiler and finished in bright red paint job.

The interior simply offers better trim material but the seats were still covered to determine fabric quality.