Proton has unveiled its most affordable product to date, the Proton Saga SV. Here, the SV moniker stands for ‘Super Value’, aptly chosen for its base price of RM33,438. The car was launched at Proton Edar Platinum Showroom in Mutiara Damansara on Saturday morning.
Built based on the Saga FLX, the new Saga SV does not bear visual updates except for the SV badging on the trunk. In fact, the new Saga SV features heap of improvements in the safety department. The car now has two airbags, pre-tensioner seatbelts, child restrain anchorage and a car immobiliser.
Other than that, the Saga SV comes with 13-inch wheels, 1-DIN radio with CD player, manual side mirror control and indicators integrated with side mirrors.
Powering the SV is the same 1.3-litre Campro IAFM unit as found in the FLX. Transmission comes in the choices of manual and CVT ‘box.
Chief Executive Officer of PROTON Edar, Hisham Othman said, “The Saga SV is a manifestation of PROTON’s commitment to provide Malaysians with exceptional better value for money attributes that include enhanced safety features, better quality, practicality, style and affordability in ownership.”
For the manual version, the price starts from RM33,438 for solid body colour and RM33,888 for the metallic shade. As for the CVT, it retails from RM36,438 for solid body colour and RM36,888 for the metallic. Buyers get a three-year or 100,000km manufacturing warranty, whichever comes first.
The new Saga SV is available in six colours – Solid White, Elegant Brown, Tranquility Black, Genetic Silver, Fire Red and the new Blue Rock and is now officially open for booking at any Proton dealership nationwide.
PROTON LAUNCHES ITS MOST AFFORDABLE PROTON SAGA
Kuala Lumpur, 15 June 2013 – National car company PROTON today unveiled and
introduced its most affordable Proton to date, the Proton Saga Super Value (SV).
The Proton Saga SV was presented at PROTON Edar Platinum Showroom in Mutiara
Damansara by Chief Executive Officer of PROTON Edar, En. Hisham Othman. Also present
were PROTON Holdings Berhad’s Executive Chairman, Tan Sri Dato’ Sri Hj Mohd Khamil
Jamil and Deputy Chief Executive Officer, Dato’ Lukman Ibrahim.
With the unveiling, the new entry level variant is now officially open for booking, adding
more options for A-segment customers, without compromising on quality, comfort, driving
performance and safety.
Powered by the same 1.3 litre Campro IAFM as Saga FLX, and available in manual and
CVT automatic transmissions, the Saga SV is priced from RM33,438 (Peninsular Malaysia).
“The Saga SV is a manifestation of PROTON’s commitment to provide Malaysians with
exceptional better value for money attributes that include enhanced safety features, better
quality, practicality, style and affordability in ownership,” said En. Hisham.
Tan Sri Haji Mohd Khamil added that PROTON had always been engaged in planning and
undertaking means and ways to reduce cost whilst improving quality and safety aspects of
its vehicles. The introduction of the Saga SV is part of PROTON’s effort to continuously
provide a better value-for-money, and affordable cars to Malaysians, supporting the
Government’s commitment to gradually reduce car prices.
The Saga SV is fitted with 13” inch steel wheels, 1-din radio with CD player, power steering,
manual side mirror control, side turn signal integrated with side mirror, dual airbag, pretensioner
seatbelts, child restraint anchorage and car immobiliser.
The Saga remains PROTON’s best-selling model to date and is among the top selling
models in Malaysia. The Saga FLX was recently awarded with 3-star rating by ASEAN New
Car Assessment Programme besides being awarded the Best Value Compact Sedan by
NST-Maybank Car of the Year Awards 2012 (COTY) and Best Small/Midsize Sedan by
Autocar ASEAN Car of The Year Awards 2012, Most Fuel Efficient Car for small family car
category by Asian Auto AmBank Fuel Efficiency Awards 2011, and Second Most Fuel
Efficient Car for small family car category by Asian Auto AmBank Fuel Efficiency Awards
The Saga SV is available in six colours; Solid White, Elegant Brown, Tranquility Black,
Genetic Silver, Fire Red and the latest edition – Blue Rock. It also comes with a three-year
or 100,000km manufacturing warranty (whichever comes first).