Alternative powertrains continue to take top priority with automakers like BMW and Toyota, which recently made official the second phase of their partnership, lithium-ion battery research.
Posts under ‘Toyota’
VIDEO: Toyota Priuc C Ad Campaign Begins With “Malti-poo” Spot |
In an effort to reach out to “Generation Y” with the Toyota Prius c, Toyota has launched a new ad campaign. The new Prius c campaign, was themed on Hasbro’s board game, the Game of Life.
UMW Toyota Launches 12th Toyota Eco Youth Programme |
UMW Toyota Motor recently held a launching ceremony of the 12th Toyota Eco Youth (TEY) programme. This year’s programme takes the Toyota Eco Youth to 16 schools nation-wide involving the community surrounding the schools and working closely with the respective local councils or authorities to find necessary solutions to their environmental problems.
Toyota Traffic Tots – A Pioneering Project for Pre-Schoolers by UMW Toyota |
UMW Toyota Motor officially launched the Toyota Traffic Tots, a three-year road safety programme targeted at preschool children, at the Bukit Damansara Community Centre. The event, which was officiated by Dato’ Seri Kong Cho Ha, the Minister of Transport, was attended by over 300 guests comprising government officials, teachers and children of the Smart Reader [...]