Petaling Jaya, 2 February 2009 – Honda Malaysia announced today that the recently launched All-New City has exceeded its monthly sales target of 1,500 units, with confirmed orders close to 6,000 units as of 31 January 2009.
Besides being convinced by its performance and brand reliability, the new dynamic and stylish outlook is one of the most attractive aspects to most of the customers. When asked in a brief survey, most of the customers are pleased by the revamped exterior of the All-New City that is now much more sporty and stylish.
Current sales trend shows this model has captured both married couples and singles who are in the range of 20-39 years of age with a ratio of 65:35.
The All-New City is available in the 1.5-liter i-VTEC Grade E and Grade S variants at RM89,980 and RM84,980 on the road respectively at all authorised Honda dealers nationwide. While the Grade S offers essential features of the All-New City, the Grade E variant offers fun to drive features such as paddle shift, rear reclining seat, rear underseat tray and 16-inch alloy wheels.
These two variants come in a selection of five colours with Crystal Black Pearl and Polished Metal Metallic being the two most favoured colours along side with Alabaster Silver Metallic, Bold Beige Metallic, and the signature color Deep Lapis Blue Metallic.
Encouraged by the robust sales, Mr. Atsushi Fujimoto, the Managing Director and Chief Executive Officer of Honda Malaysia express that the company is indeed pleased and motivated by the overwhelming response that the All-New City had received at such an early stage.
“This response has clearly shown that the 3rd Generation City could well be one of the most appealing packages currently available in the market. Given the current market situation, the All-New City is a highly promising choice that is value for money, in addition to its complete package of style, performance and practicality. We believe that this latest introduction has what it takes to excite the market and suitably meet the consumers’ expectation if not exceeding it.” Mr. Atsushi Fujimoto added.
Honda Malaysia invites and welcomes all Malaysians to visit their authorised dealers and showrooms to view and test drive the All-New City. For more information, please call Honda Toll Free number at 1-800-88-2020.