Mazda plans to raise its global fleet fuel mileage by 30% without building hybrid vehicles. According to Seita Kanai, Mazda’s research and development chief, said the company does not plan to compete with hybrid offerings from Toyota and Honda.
Instead, Mazda will boost fuel economy through weight reduction and improved drivetrains. A few ways Mazda plans to achieve this is by putting all models on a strick 100 kilogram diet during redesigns, making wider use of stop-start technology, gasoline direct injection and efficient transmissions.
Kanai said the greatest reductions in global emissions will come through improving current technologies, not through small volume hybrids. He also added that Mazda does not have the funding to contend with other hybrids, “It’s a threat. We don’t have the resources to get involved in that kind of competition.”