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Naza Kia Sdn Bhd (NKSB), the official distributor for KIA, announced the arrival of the long awaited all new Forte yesterday. Designed by Peter Schreyer, Europe’s highly acclaimed automotive designer, the Forte is Kia’s best design yet.

Combining the latest technologies into the four-speed ‘Gate Type’ automatic transmission, the Forte 1.6 EX, 1.6 SX and 2.0 SX models set themselves apart from competitors by offering the highest level of specification, superior styling, design and handling which will rival any competitor in its segment.

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“The Forte is a complete package for those who want style, functionality, technology and safety. Its low wedge shaped design also enhances the perfomance of the car with increased fuel efficiency. The Forte is capable of delivering its worth, and we are confident that it will be frontrunner within its league,” said Encik SM Nasarudin SM Nasimuddin, CEO of Naza Kia Sdn Bhd.

The entry level Forte 1.6 EX comes with 15-inch wheels and also includes front fog lamps and anti-lock breaking system (ABS). Its interior has dual front seat airbags for passenger and driver and electro chromic rear view mirror that reduces headlight glares. All variants will have increased audio connectivity with additional USB and iPod connectivity.

The higher variant Forte 1.6 SX is unique amongst its competitors as it comes with the state of the art ‘Smart Key’ and push button ignition that starts and stops the engine with simple operation. This model also features all standard specifications available on the EX versions.

The SX variant offers improved driving stability and car handling with the electronic stability control (ESC) pack. It also includes ABS, electronic brake distribution (EBD), cornering brake control (CBC), brake assist system (BAS) and traction control system (TCS). The SX also features the Supervision Cluster which provides better visibility for safe maneuvering. Each element of the Supervision Cluster illuminates a reddish tone throughout the interior when lit, creating a warm and inviting atmosphere.

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With comfort in mind, designers have created the Forte 1.6 SX with the ergonomically designed telescopic steering that allows adjustments of steering distance and height. The SX variant features and enhanced climate control system to include full automatic air conditioning with optimum control. Increasing air conditioning efficiency, the SX windshields are coated with protective ultra violet tints to filter out harmful sunrays.

The 17-inch alloy wheels model come with the highly accurate Rear Parking Assist System (RPAS) that detects distance and obstruction whilst parking. Displayed on the car’s ‘message centre’, this is a standard for SX variants. With increased audio connectivity, the 1.6 SX is equipped with an in dash six compact disc changer.

Taking it one step further is the Forte 2.0 SX with its powerful Theta II 2.0 DOHC CVVT engine, capable of achieving 156 PS horsepower and a high of 194Nm torque. Demonstrating its dynamic image, it has 17-inch alloy wheels and is equipped with all features found on the 1.6 SX. The 2.0 SX comes with a premium leather package, 6 airbags and Motor Driven Power Steering system (MDPS), which enhances steering stability, further reducing fuel consumption.

Encik SM Nasarudin also said, “Our aim is to provide customers and potential Kia owners with vehicles of quality and perfomance. To date, the Forte has achieved a total overseas market sale of 237,402 units. We believe together with our Principals, we are able to continue contributing to increasing its sales. We hope to see Forte as a key player in the automotive industry. NKSB will target to sell 6,000 units annually.”

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The Forte 1.6 EX is priced at RM 75,800 OTR, while the Forte 1.6 SX and 2.0 SX are priced at RM 81,800 OTR and RM 93,800 OTR respectively. The Forte series is available in six trendy new colours – Clear White, Bright Silver, Metal Bronze, Titanium Silver, Spicy Red and Ebony Black.

To locally assembled Forte range is the first of several new vehicles to be introduced to the Malaysians automotive market by NKSB. 2010 will see NKSB introducing more than 4 new models in various segments.

The Forte can now be viewed at all nationwide authorized Naza Kia showrooms.



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