Perusahaan Otomobil Kedua Sdn Bhd (PERODUA) today announced the appointment of En Aminar Rashid Salleh as its new Managing Director, to replace Y Bhg Datuk Syed Abdull Hafiz bin Syed Abu Bakar, who is not seeking to renew his contract which expires at the end of the year. En Aminar’s appointment is effective 16 November 2009. Y Bhg Datuk Syed Abdull Hafiz will complete his term in PERODUA on 31st December 2009.
En Aminar Rashid, 49, is currently the Executive Director and the Head of Strategic Marketing Group at UMW Toyota Motor Sdn Bhd, a subsidiary company of UMW. He has served UMW Toyota Motor since 1992 in various capacities, benefiting from the job rotation system practised by the company. UMW is a major shareholder in PERODUA with a 38% stake.
En Aminar Rashid holds a Degree in Civil Engineering from University Technology MARA and also has an Executive Diploma in Business Administration from University of Central Lancashire, United Kingdom.
PERODUA, established in 1993, is a joint venture company between Malaysian and Japanese partners. Other shareholders of PERODUA are Daihatsu Motor Co. Ltd. (20%), MBM Resources Bhd (20%), PNB Equity Resources Corporation Sdn Bhd (10%), Mitsui & Co. Ltd (7%) and Daihatsu (Malaysia) Sdn Bhd (5%).
The company started operations in 1994 and its first model, the ever popular Perodua Kancil was introduced to the Malaysian market in August the same year. Over the years, PERODUA has produced the Rusa, Kembara, Kenari, Kelisa, Myvi, Viva and Nautica 4WD.
PERODUA vehicles are sold in countries such as the UK, Singapore, Brunei, Fiji, Nepal and Sri Lanka.