Toyota has unveiled its FT-CH hybrid concept at the Detroit Motor Show recently.

The CH stands for “Compact Hybrid,” and is 22 inches shorter in length and about an inch narrower than the Toyota Prius. The concept’s smaller dimensions results in a lighter curb weight to help the FT-CH achieve better fuel efficiency than the Prius.

Toyota designers at its European Design and Development center in Nice, France, aimed to appeal to the younger buyers. Drawing inspiration from 8-bit video games of the 1980s, designers gave the concept a retro-style that is fun, innovative and colorful.

In the early 2010s, Toyota plans to sell a million hybrids per year globally. Toyota also plans to introduce plug in hybrids (PHVs) and
battery electrics (Evs) to global markets in 2012, and hydrogen fuel cell vehicles (FCHVs) by 2015.


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