Since the birth of the Perodua VIVA in May of 2007, the intention of introducing this model was to become the replacement for both the Kelisa and Kancil range. Its popularity has been strongly driven to become the choice vehicle for those on a budget.
Thanks to its popularity, Perodua decided to provide some fascia upgrades 2009. And on this day and date, Perodua has officially rolled out their 200,000th VIVA. During when global oil prices hit a record high, financial giants, markets and institutions began tumbling, those who were driving compact cars were looked upon with such greenish envy. Are we out of economic turmoil? Lets say we leave this “econo-blabber to another fella,” especially to the one attending the event.
Present, to officiate the event, was none other than our Deputy Minister of International Trade and Industry, Y.B. Dato’ Mukhriz Tun Mahatir. During a discussion, Perodua’s future endeavors are to increase localization of current vehicle contents from 80% to 90%, which means more than 130 local vendors and suppliers will be able to benefit
With RM97 million currently invested on facilities alone for more R&D to take place, and more than RM1.3 billion in the last 13 years to be able to develope new models, Perodua is now seen as a great pillar of strength for the Malaysian people, especially since they have over 10,000 people under their employment. With this, they are ever so eager and confident that they will be able to increase their capabilities from simple cosmetic changes to major facelift capabilities. At current, Perodua’s R&D division are scheduling to release 8 new models. “When” is the big question.
From the producer of small cars, their orders for an average of 6,000 units of VIVAs monthly and increasing, stands quite tall.