It looks like the Chinese car market is going to get a little more crowded.

It just so happens that Nissan and its partner company, Dongfeng Nissan Passenger Vehicle Company, will be forming a new brand just for the people’s republic.

Called Venucia, the company aims to have its first products on the road by 2012. With such a short development time, we expect its stable to be made up primarily of Dongfeng products with new fascias and Nissan powerplants, but you never know. Nissan and Dongfeng have devoted an entire team to the project, including research, design and manufacturing.

Interestingly enough, Venucia won’t completely replace Nissan in China. Instead, the two companies will sell vehicles right alongside one another. Nissan has said that it will provide engines for the project, and that the brand is aimed toward filling the need for inexpensive, quality transportation in the Chinese market.

Dongfeng said that the Venucia project is part of its plan to sell one million vehicles annually. Last year, it sold 519,000 units.


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