BMW Group Malaysia is proud to announce the opening of Auto Bavaria Kuala Lumpur, the newest addition to the BMW Group Malaysia dealership network in downtown Kuala Lumpur.
Located strategically along the prestigious Jalan Tun Razak, the new Auto Bavaria dealership will provide comprehensive 4S (Sales, Services, Systems and Spare-parts) facilities to BMW and MINI customers in and around Malaysia’s top financial and retail district.
Architecturally designed to reflect the key facets of the BMW Group brand, the new Auto Bavaria Kuala Lumpur dealership further complies with the group’s stringent set of international standards and specifications for its dealerships. The premise houses the main BMW showroom, a MINI showroom, a dedicated BMW Premium Selection area, sales office, service workshops with a 12 service bay capacity, 4 BMW Fast Lane repair bays as well as a spare parts centre.
Welcoming Auto Bavaria Kuala Lumpur to the BMW Group dealership network, Geoffrey Briscoe, Managing Director of BMW Group Malaysia said, “With the launch of Auto Bavaria’s newest BMW dealership here in the heart of Kuala Lumpur, BMW once again extends our strong presence in the financial and commercial heart of Malaysia. The area is estimated to contribute more than four hundred cars annually to our business and we at BMW anticipate that the new Kuala Lumpur dealership will prove to be a key contributor to our overall performance here in Malaysia.”
In Malaysia, BMW’s performance has continued to grow from strength to strength with BMW sales up to August growing by 7.1% from 2,2635 units to 2,893 units. With sales performance growth expected to continue throughout the remainder of the year, BMW is confident of reaching a total sales figure of 4,000 vehicles by the end of the year.
“It truly has been a remarkable year for us at BMW in terms of performance which is in turn a strong indication of the strength of the Malaysian premium automotive segment. Moving forward we will continue to build on our winning strategy of introducing the full range of BMW vehicles as soon as they are made available overseas, providing value added services and packages to suit each customer’s needs, and through the addition of new dealerships to our nationwide network” said Briscoe.
Briscoe further added that the introduction of the new centre in Kuala Lumpur is also very timely with the Malaysian Automotive Association (MAA) reporting that the market was up more than 12.81% for the month of August as well as BMW Group Malaysia recently introducing a range of highly successful new cars to the market which include the new BMW 5 Series, BMW X5 and BMW X1.
Reiterating Briscoe’s sentiments, Dean Brigham, Managing Director, Auto Bavaria Sdn. Bhd. said, “We at Auto Bavaria have always held that our experience and expertise in the market has allowed us to create a network of BMW dealerships that provide customers with an excellent premium experience, be it from point of sales, to servicing to after sales support. Now, with our presence in downtown Kuala Lumpur, we are confident that our business will continue to grow from strength to strength.”
Brigham added that the new BMW dealership in Kuala Lumpur is located at a very strategic location for the convenience of new and existing BMW customers who live and work in the heart of Kuala Lumpur.
“The location of our new Auto Bavaria Kuala Lumpur dealership is very accessible from all points around the Jalan Tun Razak area. The location also provides our customers the convenience of not only servicing their cars during the office working hours but also providing them a venue to view some great BMW cars whilst waiting for the Kuala Lumpur city traffic to subside during its peak hours.” said Brigham.
The introduction of Auto Bavaria Kuala Lumpur marks another achievement in BMW Group Malaysia’s ongoing strategy of growing its dealership network to ensure that BMW customers are provided with improved choice and convenience while catering to its growing customer base. In the past three years, BMW Group Malaysia has undertaken numerous dealership initiatives which include the establishment of new BMW and MINI dealerships, refurbishment of existing dealerships, customer engagement activities such as BMW Innovation Days as well as the expansion of BMW Premium Selection, BMW’s used-car dealership program.
“Dealerships are where the most important interactions between BMW and our customers occur and with our customer base continuing to grow from strength to strength, it is our ongoing commitment to ensure that BMW customers in Malaysia receive nothing but the very best premium ownership experience” said Briscoe.
The new 60,000 square foot, four-storey Auto Bavaria Kuala Lumpur 4S centre is located at No.362, Jalan Tun Razak, 50400 Kuala Lumpur. For further information customers can call BMW Voice at 1 800 88 3000 or visit www.bmw.com.my