To say that sales of alternate energy vehicles in China have been dismal would be an understatement. Despite investing millions into advanced alternative fuel powertrains, the Global Times reports that many Chinese auto makers are facing the tough decision to either ditch their green car plans or continue on with sales that are far below expectations.

Due to poor sales volume, Chang’an Auto has pulled the plug on its hybrid Jiexun, “The company didn’t sell any,” a senior executive was quoted saying. And according to a report in the China Business News BYD faces similar struggles, reporting that it has sold only 54 E6 electric vehicles and just 290 F3DM plug-in hybrids between January and October of this year.

Even Toyota admits that Prius sales volume, which has been at less than 4,000 for each of the past three years, is below the company’s expectations.

Many Chinese auto makers have voiced concerns and are calling upon the government to help boost sales of advanced-technology vehicles. However, despite the government’s subsidies, buyers have shown little interest in purchasing the high-tech rides that often come with steep price tags.

Consumers are just not buying into spending more on a technology they don’t trust, says a sales manager in Dongfeng Honda.


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