As the official title sponsor for the much anticipated BMW Malaysian Open 2011 taking place next week, BMW Group Malaysia today officially handed over a fleet of the new BMW X1 and the BMW 320i M Sports to the tournament organisers Carbon Media Management.

The fleet of the new BMW X1 and BMW 320i M Sports will be used as the official car for the shuttling of players as well as VIPs who will be here in Malaysia for the tournament, which starts from February 28th to March 6th 2011 at the Bukit Kiara Equestrian and Country resort. Both car models are well suited for the event as they embody premium urban sportiness with best-in-class efficiency, adding prestige to this world class tournament.

Speaking at the ceremony, Mr. Sashi Ambi, Corporate Communications Manager, BMW Group Malaysia said, “The BMW X1 and BMW 320i M Sport incorporate all the best traits of BMW and successfully blends them with real-world requirements and concerns. These BMW models have set the benchmark for driver satisfaction and utility, while also being economical in terms of cost to both the consumer and environment – a testament to the capabilities of BMW EfficientDynamics technology and a true success story on the topic of automotive sustainability.”

Sashi also added that the BMW Group has had a long standing involvement in sports initiatives worldwide, particularly in the initiatives of golf, motorsports and sailing. The premium carmaker is also the Official Automotive partner of the 2012 Summer Olympics and Paralympics in the United Kingdom.

“We hope that with our involvement with the BMW Malaysian Open 2011, BMW will be able to highlight our devotion and dedication to the sport of tennis here in Malaysia. Whilst our involvement in this popular sport is not a global initiative, it is still one that addresses all levels of the sport; from grassroots right to its pinnacle. This has continuously been our approach with all initiatives of the BMW Group. The competition this year will be an exciting one, with a carnival like atmosphere replete with tennis clinics and engaging activities for the whole family throughout the competition week. We at BMW Group Malaysia would like to invite you to join us at this world class event.” said Sashi.

The BMW Malaysian Open 2011 is the second instalment of the Malaysian Open, which is a leg of the Women’s Tennis Association (WTA) Tour – the world’s leading professional sport for women. The tournament this year promises to be thrilling with world-class players such as Francesca Schiavone, Marion Bartoli, Dinara Safina and last year’s defending champion, Russia’s Alisa Kleybanova already named to be featured in the competition for the prize purse of USD 220,000.00.

The tournament which is promoted and organized by Carbon Media Management Sdn Bhd in collaboration with the Ministry of Youth and Sports, Malaysia and sanctioned by the Lawn Tennis Association of Malaysia (LTAM) will also feature Malaysian tennis stalwart and wildcard entry S. Theiviya.

Tickets for the tournament can be obtained from TicketPro through their website at www.ticketpro.com.my or by calling +603 7880 7999. For ticket prices and other information log on to the official website of the tournament at www.bmwmalaysianopen.com

 



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