Goodyear launched its latest tyre from its award-winning Assurance line, the Goodyear Assurance Fuel Max with Fuel Saving technology that provides 4% more fuel efficiency and 15% longer mileage than conventional tyre technology in Malaysia.

With safety at the heart of all Goodyear tyres, the Goodyear Assurance Fuel Max is reinforced with the same DuPont™ Kevlar® overlay – a lightweight material that is five times stronger than steel, for added protection – that made its predecessor so successful.

Designed for family cars in the mid and premium markets, consumers who are looking for value-for-money and safety can now achieve maximum fuel efficiency and maximum protection with this new tyre.

Ivy Peng, Sales Director Goodyear Malaysia

“Taking into account the climate today, Malaysians are becoming a lot savvier about their vehicles and are taking the initiative to find the best option which suits their needs and to save their wallets. Goodyear has used the combination of innovation in tyre technology and safety to come up with our latest tyre, the Assurance Fuel Max, which provides you with maximum fuel efficiency and maximum protection,” said Ivy Peng, Sales Director of Goodyear Malaysia.

More Fuel Efficiency and Longer Tread Life is one of the ways to reduce fuel consumption which helps to decrease some of the friction while driving. Rolling resistance or rolling friction, is the resistance that occurs when a tyre rolls on a flat surface. The greater the resistance, the greater the energy required to keep the tyre rolling.

Up to 20% of a car’s fuel consumption is due to the tyres. Therefore a decrease in tyre rolling friction leads to a reduction in fuel consumption.

The new Goodyear Assurance Fuel Max features an advanced full silica compound which reduces the friction between the tyre’s rubber molecules and provides high resistance to abrasion, resulting in reduced fuel consumption and a longer tread life.

Additionally, the tyre is built with a hard base under the tread, which reduces deformation in the crown area and heat build-up, contributing to higher fuel efficiency. The tyre also features even pressure distribution which helps reduce frictional energy caused by abrasion and heat at the tread surface, reducing the rate of wear.

In tests evaluated by TÜV SÜD Automotive GmbH as a technical witness partner, results showed that Goodyear Assurance Fuel Max is 4% more fuel efficient than the company’s previous generation of tyre technology where the tread compound is carbon based. This test was conducted in Mireval, France using Citroen C4 1.6l on size 195/65 R15 versus Goodyear Ducaro GA (test report number 76243002-1, May 2010).

In addition, based on internal tests conducted by Goodyear Innovation Center Luxembourg, Assurance Fuel Max has a projected tread life of up to 85,777 km, which is 15% longer in tread life versus the previous technology (Goodyear Ducaro GA). Actual fuel savings and tread life may vary according to other factors including environment, road, vehicle conditions, vehicle model, and driving habits, etc.

“This is the tyre that pays you back,” said Ivy.

Fuel Saving Example
New Assurance Fuel Max’s fuel efficiency improvement can lead to 320L of fuel savings. For example: If a 1.6L car has an average fuel consumption rate of 10L/100km, is fitted with Assurance Fuel Max on size 195/65R15 91V and travels a distance of 80,000 km, the potential fuel savings can be calculated as follows: 80,000 km (distance traveled) x 10L/100 km (fuel consumption rate) x 4% (fuel saving rate) = 320 L (potential fuel savings)

Maximum Protection
A layer DuPont™ Kevlar®, a lightweight material which is five times stronger than steel, reinforces Assurance Fuel Max for added durability and protection.

Helps to provide a Comfortable and Quiet Ride
The tire is designed with a four pitch sequence and high centerline block angles that helps to facilitate a smooth and quiet contact with the road.

Shorter Braking and Grip on Wet and Dry Roads
Goodyear Assurance Fuel Max is constructed with unique three dimensional waffle blades in the tread to enable improved lateral interlocking power while providing maximized circumferential decoupling. This technology delivers better braking and grip on both wet and dry surfaces.

For maximum wet-traction, the tread has also been designed with four uninterrupted circumferential grooves, which provide room in the footprint for the tire to absorb and repel water, ensuring better aquaplaning resistance on wet roads.

GOODYEAR ASSURANCE FUEL MAX FACT SHEET:

  • Goodyear Assurance Fuel Max features an advanced full silica compound which reduces the friction between the tire’s rubber molecules and provides high resistance to abrasion, resulting in reduced fuel consumption and a longer tread life.
  • Goodyear Assurance Fuel Max is built with a hard base under the tread, which helps reduce deformation in the crown area and heat build-up, contributing to higher fuel efficiency.
  • The tire features even pressure distribution which helps reduce frictional energy caused by abrasion and heat at the tread surface, reducing the rate of wear.
  • Goodyear Assurance Fuel Max is reinforced with DuPont™ Kevlar® overlay, a lightweight material that is five times stronger than steel for added durability and protection against road hazards.
  • The tire is designed with a four-pitch sequence and high centerline block angles to help provide a smooth and quiet contact with the road.
  • It is constructed with unique three-dimensional waffle blades in the tread to enable improved lateral interlocking power while providing maximized circumferential decoupling for better braking and grip on wet and dry roads.
  • The tread is also designed with four uninterrupted circumferential grooves to absorb and repel water.

Goodyear Assurance Fuel Max is available in the following sizes at all Goodyear Servitekar and Autocare outlets nationwide, at prices between RM270 and RM520:

7 sizes available in 15”-17” and V ratings [1]:

15″ 195 / 60 R15  88V 16″ 205 / 55 R16  91V 17″ 215 / 55 R17  94V
205 / 65 R15  94V 205 / 55 R16  92V 225 / 55 R17  97V
215 / 60 R16  95V

[1] V Rating denotes the Speed Rating, indicating the maximum speed at which the tire can carry a load corresponding to its load index.
V = 240km/h (Max Speed)

Goodyear Assurance Fuel Max with Fuel Saving Technology™ is suitable for mid to premium passenger cars. Typical makes and models include:

Car make Car model
Proton Persona
Hyundai Elantra
Nissan Sentra
Naza Citra
Toyota Innova, Camry 2.0L, Camry 2.4L
Honda Civic, Accord 2.0L



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