Ever since General Motors displayed the Cadillac Converj at the 2009 Detroit Motor Show, rumours have swirled that a production model was under consideration.

Recently General Motors officially confirms that the electric Converj is indeed moving forward as a production car and will be called the Cadillac ELR.

The Cadillac ELR will be powered by a lithium-ion battery, an electric drive unit, and a four-cylinder engine-generator similar to the Chevy Volt. The Cadillac ELR will run primarily on electricity thus saving consumers the cost of petrol and reducing emissions.

When the battery’s energy is low, the ELR seamlessly switches to extended-range mode to enable driving for hundreds of additional miles.

“The concept generated instant enthusiasm,” said Don Butler, Cadillac’s marketing Vice President, “Like other milestone Cadillac models of the past, the ELR will offer something not otherwise present – the combination of electric propulsion with striking design and the fun of luxury coupe driving.” he added.

The company isn’t giving much insight as to why they select the name ELR, only saying they want to “indicate the car’s electric propulsion technology” and remain consistent with the brand’s three-letter naming scheme.

General Motors said that the development of the ELR is just underway and details on performance, price and timing will be released at a later date.


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