Volkswagen Group Malaysia launched 3 new vehicles for Malaysians, following its debut at the Volkswagen Das Auto Show 2011 event that was held last month.
The 3 models represent the start to range of cars that will be introduced in Malaysia in the coming months that envelopes the Peoples’ Car concept and an extension of Das Auto, or The Car philosophy.
The Cross Touran; a vehicle with the personality of an SUV and crossed with the character of an MPV, Passat sedan and Jetta were unveiled to the media and flagged off on a dynamic drive to the Hard Rock Hotel in Penang.
Media personnel from all mediums and media outlets were invited for this drive, which coincidentally is one of the largest convoy of media test drives in Malaysia that involved close to 40 units of the Jetta, Passat and Cross Touran.
The test drive also involved experiences and activities that truly displayed the brand philosophy of Volkswagen and the characteristics of the 3 vehicles. Stop overs and visits to dealerships in Ipoh was also part of the program as the media were given a preview of plans in increasing the dealer network in the country, and reaching out to the Malaysian consumers.
Volkswagen Group Malaysia managing director Mr Ricky Tay, who launched the cars, said the three models are German engineered products that would cater to three very different market segments in Malaysia.
“The Das Auto Show was all about Malaysians learning and getting close to the Volkswagen brand. Now, the next step is surely to introduce Malaysians to the many innovative and environmentally-friendly products we have on offer,” he said. Mr Tay added that there would be more launches in the pipeline to offer Malaysians a wider choice of products from the Volkswagen brand in the coming weeks and months.
“We believe in producing cars that are innovative, valuable and responsible. We live by these three words and our products reflect this. Rest assured, there will be more German engineered quality products from Volkswagen,” Mr Tay added.
He said the 3 new models represented three of the main pillars in the brand’s growth strategy in Malaysia and are expected to offer Malaysians a wider choice in different vehicle segments.