For the official launch of the Call of Duty: Modern Warfare 3 video game title, Jeep rolled out an all-out media blitz designed to show off the new 2012 Wrangler Modern Warfare 3 Special Edition.
With MW3 about to reach store shelves, the special edition Jeep Wrangler we previously reported on is ready as well, and is scheduled to arrive at Jeep dealers this week in the United States of America. Being sold at a price of USD$36,495 for the two-door and USD$40,070 for the four-door Wrangler Unlimited, the model isn’t cheap by American standards, but Jeep is pegging it as “the toughest car in the world…any world.”
It comes with a cadre of Call of Duty logos on the front quarter panels, custom seats, and gauges, a custom dashboard plaque with serial number, and Modern Warfare 3-logoed slush mats. When the going gets tough, the MW3 Wrangler has an available 2-inch lift kit, gigantic five-spoke wheels, and a Warn winch.
Predictably, Jeep’s marketing for the new special-edition model is timed to coincide with the game’s roll-out. Chrysler released a special sneak preview of the special Wrangler, and will roll out the new special edition car with a special ad campaign that promises to entertain video gamers and Jeep fans alike.
Highlights include special electroluminescent billboards in Los Angeles, New York, and Chicago, and a so-called “Camp Tread” experience – which purportedly puts visitors into a simulated military zone and shows off the Wrangler MW3 edition – at GameStop locations in New York and Chicago. Check out Chrysler’s promo blitz in the video below.