Mazda has recently launched a comprehensive, creative advertising campaign in support of its all-new 2013 Mazda CX-5 small crossover SUV. The campaign has been developed to be as unique as the CX-5 itself.

Taking a creative cue from “The Six Million Dollar Man,” the new CX-5 television ads are highly stylized with a 1970s era aesthetic and soundtrack showcasing how Mazda engineers used cutting edge SKYACTIV® Technology to engineer the CX-5 crossover. The science fiction-themed narrative delivers the key message that Mazda’s technology has engineered a crossover vehicle that is better, stronger and smarter than its competitors, resulting in the highest highway fuel economy of any SUV, as well as a level of driving dynamics as expected from the Zoom-Zoom car company.

Do check out the video below for yourself.



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