The wait is finally over after Proton has unveiled the Prevé, pronounced as the Pray-vay, the very first of its new generation of cars built with the intention of expending its prowess in the global market.

The vehicle was unveiled by Prime Minister YAB Dato’ Sri Mohd Najib Tun Abdul Razak at the Mines Malaysia International Exhibition & Convention Centre earlier tonight. Also present were Proton Holdings Berhad Advisor, YAB Tun Dr Mahathir Mohamad, Proton Holdings Berhad Executive Chairman, Dato’ Sri Haji Mohd Kamil Jamil and Proton Holdings Berhad Group Managing Director, Dato’ Sri Haji Syed Zainal Abidin Syed Mohamed Tahir.

From Left: Proton Executive Chairman Datuk Seri Mohd Khamil Jamil, International Trade and Industry Minister Datuk Seri Mustapa Mohamed, Prime Minister Dato Seri Mohd Najib Tun Razak, Proton Adviser Tun Dr Mahathir Mohamad and Proton Group Managing Director Datuk Seri Syed Zainal Abidin Syed Mohamed Tahir.

Prevé is derived from the English word Preve, which means to prove or offering proof, and this is precisely what Proton has ambitiously set out to accomplish in what is essentially its most technological advanced vehicle offered to the mass market to date.

Prime Minister Dato Seri Mohd Najib Tun Razak, International Trade and Industry Minister Datuk Seri Mustapa Mohamed, Proton Group Managing Director Datuk Seri Syed Zainal Abidin Syed Mohamed Tahir and Proton Adviser Tun Dr Mahathir Mohamad, each giving a thumbs-up approval for the Proton Preve Sapphire.

According to Dato’ Sri Haji Mohd Khamil, the Prevé represented the dawn of a new era for Proton. “The emphasis going forward is to emerge stronger as global car company and at the same time redefine Proton as both a product and brand in the realm of a rapidly evolving and highly competitive global automotive industry,” he said.

“There is already an acceptance of Proton cars regionally and globally, but we must respond more aggressively in order to expand abroad by becoming more technologically-advanced, continuing to offer customers desirable vehicles, strengthening our sales and after sales networks internationally, and to evolve stronger as a reputable, trusted, preferred and competitive car manufacturer,” he added.

Sharing the same platform as the Exora, the Prevé was designed, engineered and built in collaboration with several world renowned parties in tandem with the desire to manufacture a global car.

“With the Prevé, we have underlined this commitment and that in order to evolve to the next higher level, we also cannot exist in isolation but must be willing and forthcoming to collaborate with the world’s best. This is a new and important era for Proton,” said Dato’ Sri Haji Mohd Kamil.

Proton worked closely with its wholly-owned subsidiary Lotus Engineering in the area of ride and handling, while collaborating with leading global engineering and manufacturing, and design and styling companies.

“The mindset and approach to conceptualizing, designing, engineering and subsequently manufacturing had carefully taken into what would be required to bring Proton to the next level, while at the same time capitalizing on Proton’s core areas of strength. We work very closely with our vendors and dealers under the Early Vendor Involvement (EVI) program, to verify, confirm and finalise the overall concept design of the system and components for the Prevé. And we are proud to say that the Prevé utilizes up to 94% components sourced from local vendors,” added Dato’ Sri Haji Syed Zainal.

Proton Group Managing Director Datuk Seri Syed Zainal Abidin Syed Mohamed Tahir speaks to members of the press.

“The Prevé is proof that Proton can engineer and manufacture world class products. The car is a true manifestation of our commitment to be better and our promise to consumers to deliver outstanding products. It is intended to spearhead Proton’s foray into the global markets. With that mission in mind, it was also important to give the vehicle a strong and fitting name that is unique and of international roots,” he said.

The Prevé is offered in three variants; the Premium with 1.6 CFE engine mated with Proton’s 7-speed ProTronic CVT, and two Executive variants utilizing the 6-speed CVT transmission, and 5-speed manual transmission – both coupled with the IAFM+ engine.

The Premium variant of the Prevé  is powered by Proton’s new generation of Charged Fuel Efficiency or CFE engine, a 1.6L soft turbo engine that delivers power and torque equivalent to that of larger 2.0L normally aspirated engines.

The 1600cc power plant produces 138bhp at 5,000rpm and with a maximum torque of 205Nm from 2,000 to 4,000 rpm.

The Premium variant will also be the first in the Proton fleet to be fitted with a 7-speed ProTronic CVT transmission equipped with steering-mounted paddle shifters for swifter gear changing.

Offering seamless gear changing and renowned for its fuel economical attributes, the ProTronic CVT also incorporates a Sports “S” mode for those who enjoy a much more spirited driving.

A technological first for Proton in engineering the Prevé utilizes a technology defined as Hot Press Forming (HPF) that provides better protection and higher body as well as structural rigidity without compromising the overall car bodyweight.

“The Prevé is a very important milestone for Proton in many ways. It represents a new and higher level of standard for Proton cars in all aspects encompassing safety, performance, comfort, build quality, technology, overall design and convenience. More significantly, it reflects on Proton’s maturity, technical knowledge and technological capability as a car manufacturer and to evolve from a domestic and regional player into a global car company,” said Dato’ Sri Haji Syed Zainal.

The Prevé is also the first Proton model to receive the five-star Malaysian Vehicle Assessment Programme (MyVAP) rating by the Malaysian Institute of Road Safety (MIROS).

The vehicle is also equipped with a Smart Information Display system (SID) that displays vital information and status updates on the Prevé’s various functions such as average fuel consumption, distance to empty battery health and faulty bulb indicator, gear shift lock indicator, home lamp indicator, vehicle intrusion warning and many more.

The Prevé is equipped with a Push Start button*, LED lights, Electronic Stability Control (ESC), Anti-lock Braking System (ABS), Electronic Brakeforce Distribution (EBD), active headrests, anti-trap power window, four airbags* amongst the many items. (*Only available in the Premium variant), Another unique feature of the car is that it is 4G enabled, courtesy of Proton’s collaboration with YES 4G.

While the Prevé Premium 1.6 CFE is turbo-charged, it has a commendable fuel consumption rating of 6.6 litres/100km (at combined cycle) and a service interval of every 10,000 km for a lower cost of ownership.

The Proton Prevé is available in 6 colour choices; Blue Lagoon, Fire Red, Tranquility Black, Solid White, Genetic Silver and Elegant Brown.

It is priced from RM72,990 on-the-road (Peninsular Malaysia) for the Premium variant, RM62,990 for the Executive CVT and RM59,990 for the Executive with manual transmission. All variants come with a five-year or 150,000km warranty, whichever comes first.

The Prevé can now be test driven at all Proton authorized showrooms nationwide. Drive it to believe it!



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