Good news for Lego and Ferrari enthusiasts! Shell has collaborated with renowned Italian supercar brand, Ferrari and popular toy company, LEGO Group to bring a collection of a limited edition, buildable, collectible Ferrari models made from LEGO bricks. The pull-back toys can be yours at only RM12.90 with a minimum RM40 purchase of Shell products together with a swipe of your BonusLink cards.
Besides bringing together three global brands, this promotion commemorates the fruitful partnership between Shell and Ferrari that has been strong for over 60 years, illustrated in six most iconic Ferrari models – Scuderia Ferrari Truck, Ferrari F40, Ferrari F150° Italia, Ferrari 458 Italia, Ferrari FXX and Ferrari 250 GT Berlinetta exclusively produced by LEGO Group.
Each model is fitted with a ‘micro-propulsion’ motor, which is developed by Shell and LEGO Group. The motor is able to propel the 30g toy at high speed for a minimum of 2 metres and can withstand at least 300 pulls.
So what are you waiting for? Head to the nearest Shell petrol station now at get your own LEGO Ferrari! The promotion starts from 8th November 2012 to 3rd February 2013.
SHELL JOINS FORCES WITH THE LEGO GROUP FOR A NEW FERRARI COLLECTION
KUALA LUMPUR, 8 NOVEMBER 2012 – Shell has launched a new promotion in collaboration with Ferrari and the LEGO Group. Malaysia is one of the first countries in the world to see the introduction of a limited edition, buildable, collectible Ferrari models made from LEGO bricks. The unique LEGO car models and LEGO Minifigures are available for purchase exclusively at Shell stations nationwide with a minimum RM40 purchase of Shell products.
The new Shell promotion introduces six exclusive LEGO models that are based on some of the most iconic vehicles in Ferrari’s motoring history. This exciting promotion brings together three of the most global brands in the world and celebrates over 60 years of passion for performance between Shell and Ferrari.
Spanning decades of motoring heritage – covering truck, road and track vehicles – the models designed by LEGO Group illustrate the innovative and passionate nature of the Shell technical partnership with Ferrari.
“This campaign perfectly represents the joint passion for performance and innovation that Shell and Ferrari stand for whilst incorporating the fun and imaginative nature of LEGO products. Whether they are fans of Ferrari, motorsport, or LEGO bricks, we think these toys will prove an exciting reward for our customers,” says Tuan Haji Azman Ismail, Managing Director of Shell Malaysia Trading Sdn Bhd and Shell Timur Sdn Bhd.
Be the proud owner of one of six unique LEGO models for just RM12.90 when you spend RM40 on Shell products and swipe your BonusLink card. Promotion is valid from 8 Nov 2012 to 3 Feb 2013. For more information on this promotion, please visit www.shell.com.my/LEGO
First in LEGO history
Featuring the smallest pull-back motor ever produced by the LEGO Group, the unique range represents the first time in the Danish toy company’s history that any vehicle of this size will have powered wheels. The limited edition LEGO car models are capable of performing a minimum of 300 pulls, propelling a 30g vehicle a minimum of 2 metres.
Shell and LEGO Group worked together on the development of the mini-motor for over 18 months and it embodies the spirit of technological innovation and improved performance that is at the heart of Shell V-Power fuels. The ‘micro-propulsion’ motor is powerful enough to drive each pocket sized vehicle at high speed, making them ready to race wherever you are!
The Iconic Models
Shell and the LEGO Group have created six of the most iconic and unique models associated with Ferrari racing. The models included in the promotion (from left to right in the photo below) are the Scuderia Ferrari Truck, Ferrari F40, Ferrari F150° Italia, Ferrari 458 Italia, Ferrari FXX and Ferrari 250 GT Berlinetta.