Are you aware of the Shell’s Lego Models Promotion? Sure you are, but have you collected all six miniatures? Shell Malaysia have announced that it is now much easier to purchase these collectibles and have released the remaining three models of the limited edition, buildable, collectible Ferrari toy cars made of Lego for you to get.
The announcement was made earlier this afternoon when they revealed a life-sized Formula 1 Ferrari 150 Italia made out of Lego bricks in an unveiling ceremony officiated by Shell Malaysia Trading Sdn. Bhd. and Shell Timur Sdn. Bhd. Managing Director Tuan Haji Azman Ismail held at the Blue Concourse of Sunway Pyramid Shopping Mall.
The impressive realistic looking Formula 1 replica, said to be the first-ever of its kind in Shell’s history, took approximately 6 months to design and was built by a team of Lego experts.
Back to the Shell Lego Models, the promotion, which started on 8th November and supposedly ends on 3rd February next year, allows Shell customers to purchase the unique models at RM12.90 each but only after spending RM40 on Shell products and swiping a Bonuslink card. Now, after the announcement, the RM40 Shell product purchase is not necessary and customers can simply purchase them at the same price without additional spending but still have to swipe a bonuslink card and is limited to one unit per customer per transaction.
Alternately, customers can also purchase at a lower price of RM10.90 if a minimum of RM40 is spent on their RON97 or V-Power Racing fuels. Also, those who purchase any of their synthetic or semi-synthetic lubricants will receive a free Lego Minifigures Set.
The additional three models will be available starting Thursday, 29th November, at all Shell stations nationwide for fans to complete their set of the lego models. These six lego models designed by the Lego Group represent the long heritage of Shell’s partnership with Ferrari.
SHELL ANNOUNCES EASIER WAYS TO OWN LEGO CAR MODELS
Bandar Sunway, 24 November 2012 – Shell Malaysia thanks its customers for their overwhelming support towards the Lego models promotion which began on 8 November 2012. The desire to own a complete set of Lego car models hit sky-high when Shell released three more models of the limited edition, buildable, collectible Ferrari models made of Lego bricks. The Lego models – Scuderia Ferrari Truck, Ferrari F40 and Ferrari FXX were introduced to the public at an event at the Blue Concourse of Sunway Pyramid Shopping Mall.
The Launch event surprised the public with a life-sized Ferrari 150 Italia made from LEGO bricks – the first-ever of its kind in Shell’s history, which took approximately six months to design, was built by a team of Lego experts. The collaboration with Ferrari and Lego Group has given Shell the opportunity to reward fellow Malaysians with unique experiences and collectible items.
The limited edition LEGO models are capable of performing a minimum of 300 pulls, propelling a 30g vehicle a minimum of 2 metres. The “micro-propulsion” motor is powerful enough to drive each pocket sized vehicle at high speed, making them ready to race wherever you are.
“Shell and Lego Group worked together on the development of the mini-motor for over 18 months and it embodies the spirit of technological innovation that is at the heart of Shell V-Power fuels; formulated to deliver improved performance through advanced technology,” said Tuan Haji Azman Ismail, Managing Director, Shell Malaysia Trading Sdn. Bhd. and Shell Timur Sdn. Bhd.
The additional three Lego models are now available at Shell stations nationwide for fans of Ferrari, motorsport or lego bricks to own the complete set of the lego models. These six lego models designed by the Lego Group represent the long heritage of Shell’s partnership with Ferrari.
Commenting further on the promotion, Tuan Haji Azman said, “Today marks another significant milestone of Shell’s collectible cars range that our customers have been enjoying since 2007. This promotion truly brings back memories. The best part about Lego bricks is that it stretches only as far as your imagination; great for feuling creativity and innovation.”
To make this promotion accessible to even more Malaysian motorists, Shell is introducing easier ways to own the Lego models. With immediate effect, customers prosenting their Bonuslink cards can be the proud owner of one of six unique Lego models for just RM12.90. No purchase of Shell products required. Promotion is valid from 8 Nov 2012 and only valid while stocks last. For more information on this Promotion, please visit ww.shell.com.my/LEGO