BMW Group Malaysia, together with Lee Motors Auto Care have introduced the new BMW Gallery located at Amanjaya Mall, Sungai Petani, Kedah. The gallery is the first mobile BMW Concept Sales Gallery in Malaysia.
Designed by the design team at Lee Motors themselves, the nearly 900 sq feet concept sales gallery aims to set new standards for retail in the automotive industry. Apart from increasing the number of contact points with customers and prospects, the sales gallery looks forward to increasing the service and benefits offered in its retail channels whilst enhancing the retail experience itself.
James Tan, General Manager of Lee Motors Auto Care said, “We took into consideration even the most minute details of the workmanship – from the moving cloud design in the vortex light-box to the light ambience on the floor as well as the music that will be played daily on the showroom floor.”
BMW Group Malaysia and Lee Motors Auto Care Introduce the BMW Gallery at Amanjaya Mall, Sungai Petani, Kedah.
New Mobile BMW Concept Sales Gallery is the first of its kind in Malaysia.
Kedah, 30th April 2013 – BMW Group Malaysia and Lee Motor Auto Care recently introduced the BMW Gallery, the premium automaker’s first mobile concept sales gallery in country. Located at the Amanjaya Mall in Sungai Petani, Kedah, the BMW Gallery is also the first BMW showroom to be incorporated in a public space.
Commenting on the landmark opening, Dr. Gerhard Pils, Chief Executive Officer of BMW Group Malaysia said, “With the BMW Gallery here at the Amanjaya Mall, we wanted to create a new retail experience that brings the BMW brand to life for both our existing and a wider spectrum of prospective customer. This new BMW Pop-up Store Concept showroom is able to provide our customers the opportunity to get closer to the brand and experience the world of BMW.”
Dr. Pils also added that the introduction of BMW Gallery by Lee Motors Auto Care reflects BMW Group Malaysia’s commitment in the northern region of peninsular Malaysia and is part of the premium automaker’s ongoing strategy of expanding its dealership network which is set to give BMW customers more choice and convenience as well as catering to BMW’s growing customer base throughout the country.
Located at the new Amanjaya Mall in Sungai Petaling, the sales gallery is designed in with luxury modern retail architecture rather than the traditional automotive showroom architecture. “The nearly 900 sq feet concept sales gallery design was conceived by the design team at Lee Motors Auto Care, and we took into consideration even the most minute details of the workmanship – from the moving cloud design in the vortex light-box to the light ambience on the floor as well as the music that will be played daily on the showroom floor.” said James Tan, General Manager of Lee Motors Auto Care, who was also present at the launch.
Tan added that Lee Motors aims to set new standards for retail in the automotive industry after venturing with the prestigious BMW marque for the last 10 years. He said, “The first aim is to increase the number of possible contact points with customers and prospect. Second, to increase service and benefits offered in its retail channels and third, to enhance the retail experience at all touch points.”
The BMW Gallery by Lee Motors Auto Care is located at Amanjaya Mall, Sungai Petani, 08000, Kedah Darul Aman. For further information, customers can call BMW Voice at 1 800 88 3000 or Lee Motors Auto Care at 04 733 7003 or visit www.bmw.com.my