While other manufacturers are busy introducing new concepts or a new model range at the Shanghai Motor Show, Dongfeng Yueda Kia (DYK) has introduce a new automotive brand – Horki.
For those who don’t know, DYK is a joint venture founded back in 2002 between Chinese automotive giant Dongfeng Motor Corporation, Kia Motors and Yueda. The new brand name is a combination of two Chinese characters, “Hor” signifying China and “Ki” signifying driving, but together, the word “Horki” supposedly means harmony and driving.
At the show, the new brand is introduced together with a concept vehicle, simply called the Horki-1 Concept. Being a joint venture, this concept is based on Kia’s latest Cerato, also known as Forte, platform.
Even though the silhouette looks similarly to the Kia model, this Horki-1 does have quite a good looking front fascia with aggressive air vents at the sides. Unfortunately, even if it goes into production, it will be specifically manufactured for the Chinese domestic market only. Apart from these two photos, no other details were given.
Concept Car Heralds New Local Brand for Kia’s Chinese Joint Venture Operations
[20-Apr-2013] Kia Motors Corporation’s joint venture in China, Dongfeng Yueda Kia (DYK), has unveiled a new Chinese-market concept and a new local brand name at the Shanghai Motor Show.
Unveiled on the joint venture’s show stand, DYK has announced the new brand will be called “Horki” which combines two Chinese characters, “Hor” signifying China and “Ki” signifying driving. Together the word suggests harmony and driving. The brand also revealed a China-market only concept which is based on Kia’s all-new Cerato (Forte) platform.