Datuk Aminar Rashid Salleh (MD of Perodua)

The basic Perodua Viva 660 BX manual transmission in solid colour goes for just RM24,924.30 which is the lowest in the country for a brand new car. But prices are hinted to go even lower as Perodua applauds the government’s recent announcement to reduce vehicle prices gradually by 2017.

“In fact we have been engaged with the government, through MITI and MAI over the last 2 years in giving our inputs for the revision of the NAP which we understand will be announced in due course,” said Perodua President and Chief Executive Officer Datuk Aminar Rashid Salleh, in a press statement, released yesterday evening.

“As one of the largest local carmakers, Perodua sees great value in a gradual liberalisation and this will also help us in being prepared for when the market fully opens,” he added, saying that the gradual reduction would allow the automotive eco-system some time to adjust.

He cited that the recently launched S Series is a good example of bringing down the cost of ownership not only by pricing lower, but also added more features and a 3-year free service. The savings value on the S-Series is said to range between RM4,500 to RM5,600.

Perodua S-Series - 1

“We will continue to produce and market affordable vehicles with quality taking into consideration the total cost of ownership. Our most affordable variant is price at RM25,000 – the lowest in the country,” Aminar said.

He also boasted that Perodua, having sold about 2.2 million vehicles over the past 20 years, has contributed significantly to the growth of the industry by providing jobs and business opportunities to about 70,000 people. It currently has about 109 local vendors, 272 local sales and service dealers, and other service providers.

“We thank all stakeholders for their continuous support and we are humbled by the various awards and recognition received as we embark on a transformation journey to prepare ourselves for the market liberalisation,” he said.

 



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