Many of you may not have noticed, but there’s an Alfa Romeo Giulietta hatchback, among other souped up vehicles, in the released Fast And Furious 6 trailers. Because of that, Alfa Romeo has released a commercial campaign to boost sales of the hatchback riding on the movie’s hype.
In the trailer, the Giulietta is seen disembarking from an Antonov Cargo Plane and onto a spectacular chase scene.
Apart from the Print ads, Alfa Romeo also created a 30-second advertisement promoting the cinema release of the movie as well as the Giulietta. The movie is said to have its premiere in London today, ahead of the public release on 17th May in the UK and on 24th May for the rest of the world.