Perodua Eco-Challenge Launch - 1

The Perodua Eco-Challenge is back for its fifth annual installment this year. Offering bigger cash prize, the challenge will see selected higher learning institutions vying against each other on their knowledge and skills in the field of automotive engineering and marketing.

“In conjunction with our 20th Anniversary this year, Perodua will be making the Eco-Challenge a bit more interesting with an increase of the total prize money by 23% to RM127,000 from RM103,000 given last year,” said Perodua President and Chief Executive Officer Datuk Aminar Rashid Salleh.

Perodua Eco-Challenge Launch - 2

“This year, the institutions not only have to make the car more fuel efficient, but they also have to improve on its design to suit the needs and lifestyle of the Malaysian public,” he added, saying that they have to redesign a Perodua Myvi into a totally different look by December this year.

For that, a new category called “Styling” is introduced as each team must make their car marketable in terms of the look and design. Other categories include “Long Distance”, “Engineering”, “Time Attack”, “Marketing Challenge” and “The Overall Champion”.

The different categories, supposedly, challenges students to put their theories to the test in producing the most fuel efficient vehicle with Perodua increasing the difficulty level each year.

“Last year we included a marketing challenge to give a glimpse of what it truly meant to work in an actual automotive company, whereby different disciplines must work together in order to produce a product,” Aminar said.

The institutions taking part this year are: Universiti Selangor; Universiti Teknology Petronas; Universiti Teknikal Malaysia Melaka; Universiti Malaysia Pahang; Universiti Teknologi MARA; Universiti Teknologi Malaysia; Universiti Malaysia Perlis (NEW); Universiti Kebangsaan Malaysia; and Politeknik Ungku Omar.



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