Luxury coachbuilder Rolls-Royce held the Malaysian premier of its most powerful offering, the Wraith, at the Mayang Sari Ballroom of J.W. Marriott Hotel Kuala Lumpur earlier today. The Wraith made its global debut just over three months ago on 5th March at the Geneva Motor Show and this premier is only the third in South East Asia after Hong Kong about a month ago and in Singapore last week.
“This new model in the Rolls-Royce family is an inspired, dramatic edition –Wraith marries bold styling, with great power whilst exuding the style of its 1930’s predecessor. I see it being a success in a market like Malaysia, where our customers appreciate the Rolls-Royce adage ‘to strive for perfection’ and ‘When it does not exist, design it.” said Rolls-Royce Motor Cars General Manager for Emerging Markets – Asia Herfried Hasenoehrl during his opening speech.
“We are delighted to see Wraith here for the first time in Malaysia today. The team at Rolls-Royce Motor Cars Kuala Lumpur is looking forward to delivering our very first Wraiths to Malaysian customers by quarter four of this year. We are thrilled to be introducing this new model here today, a contemporary, elegant design for the iconic car marque.” said Rolls-Royce Motor Cars Kuala Lumpur Managing Director Dato’ Michael Ong.
It bears distinguished Rolls-Royce hallmark designs but with a bold twist of a striking fastback silhouette that, supposedly, exude elegance and power. The sweeping roofline and wide rear tracks is said to evoke an image of an athlete poised at the starting blocks. However, it does maintain Rolls-Royce’s attributes of luxury, refinement and hand-craftsmanship. The two-tone paint combination, finished in Diamond Black and Madeira Red on the unveiled unit, complements the sweeping fastback design giving it a unique character. It rides on a set of 21-inch five-spoke wheels that feature self-righting RR monogram centres matched in body colour.
It features coach doors (also known as suicide doors) and opens up to a premium luxury interior claimed as the softest Phantom-grade leathers in Seashell and expanses of Canadel Panelling wood. The already bespoke cabin is further complemented by a Starlight Headliner that has 1,340 fibre optic lamps, hand-woven into it to give the impression of a glittering, starry night sky.
An advanced Satellite Aided Transmission (SAT) technology system that uses GPS data also makes its debut on the Wraith apart from a host of other features like head-up display, adaptive headlights, keyless opening boot, various Camera setups and voice commands systems.
The most powerful Rolls-Royce ever built s powered by a 6.6 litre twin-turbocharged V12 engine that pumps out 624 hp and 800 Nm of torque from 1,500 rpm. It is coupled to an 8-speed automatic transmission enabling a 0 to 100 km/h sprint in just 4.6 seconds.
As mentioned, the Rolls-Royce Wraith is a still very new with worldwide deliveries scheduled only at the fourth quarter of this year. In Malaysia, the asking price for it is about RM1.3 million.
ROLLS-ROYCE WRAITH MAKES malaysia DEBUT
Monday 17 June 2013, Kuala Lumpur
- Kuala Lumpur plays host to the ultimate luxurious Gran Turismo
- Elegant fastback design for the most powerful, driver-oriented Rolls-Royce in history: 624 bhp/465 kW, 800 Nm from 1,500 rpm, 0-100 km/h in 4.6 seconds
- Wraith pricing in Malaysia to start from RM 1.3 million (without taxes)
Rolls-Royce Motor Cars today held the Malaysian premier of Wraith – the most powerful Rolls-Royce built- at the JW Marriott Hotel Kuala Lumpur.
Sporting 624 bhp from its twin turbo V12 engine, Wraith also features a stylish fastback and dramatic two-tone design.
Unveiled to a select audience of customers and media, guests were treated to a showcase of two additional models available In the Rolls-Royce model range, as homage to the brand’s automotive design success to date – Phantom Drophead Coupé, and Ghost – before taking in the dramatic styling of the boldest design yet for any Rolls-Royce motor car: Wraith.
Rolls-Royce Motor Cars General Manager for Emerging Markets – Asia, Herfried Hasenoehrl, commented on the preview: “This new model in the Rolls-Royce family is an inspired, dramatic edition –Wraith marries bold styling, with great power whilst exuding the style of its 1930’s predecessor. I see it being a success in a market like Malaysia, where our customers appreciate the Rolls-Royce adage ‘to strive for perfection’ and ‘When it does not exist, design it.”
Managing Director for Rolls-Royce Motor Cars Kuala Lumpur, Dato’ Michael Ong, said at the launch : “We are delighted to see Wraith here for the first time in Malaysia today. The team at Rolls-Royce Motor Cars Kuala Lumpur is looking forward to delivering our very first Wraiths to Malaysian customers by quarter four of this year. We are thrilled to be introducing this new model here today, a contemporary, elegant design for the iconic car marque.”
Wraith is the boldest, most dramatic and powerful Rolls-Royce that has played host to the famous Spirit of Ecstasy figurine. Featuring a contemporary two-door design, Wraith’s striking fastback body exudes power, style and drama – inspired by the great Grand Tourers of the Fifties and Sixties.
Finished in Diamond Black upper and Madeira Red lower, this two-tone presentation complements Wraith’s sweeping fastback design that gives the car its unique character. Bold lines, tension in the panels and a raked rear screen evoke the image of a world-class athlete poised in the starting blocks. Further expression of dynamic intent can also be seen in Wraith’s deeply recessed grille and wide rear track.
Coach doors open to reveal a sumptuous interior complete with the softest Phantom-grade leathers in Seashell and expanses of wood called Canadel Panelling. Named after the famous cove in the South of France where Sir Henry Royce and his design and engineering teams spent their winters, this contemporary and tactile finish sweeps through the interior, cosseting four occupants in a space bathed in light and warmth. This stunning new open grain wood treatment is a testament to the skills of our craftspeople in Goodwood.
The interior ambiance is complemented by Starlight Headliner, a Bespoke feature available beyond Phantom family cars for the first time. 1,340 fibre optic lamps are hand-woven into the roof lining to give the impression of a glittering, starry night sky.
Performance delivers on the promise of Wraith’s styling. Power delivery is effortless, but dramatic, thanks to a V12 engine married to 8-speed automatic transmission. 624 bhp and 800 Nm of torque from only 1,500rpm is available to the driver enabling Wraith to achieve the 0-100 km/h sprint in 4.6 seconds.
A wide rear track, shorter wheelbase and lower roof height further contribute to the most involved driving experience of any Rolls-Royce in history. The car sits on a set of 21-inch five-spoke part polished tyres which feature self-righting RR monogram centres matched to the body colour of the car. Wraith’s suspension has also been tuned to minimise body roll and discreetly amplify feedback when cornering; while steering weight is heavier at high speeds and lighter at low speeds adding to the spirited drive.
However, Wraith is no GT bruiser. Agility improvements have been achieved with absolutely no compromise to the sensation of riding on a bed of air. A more polished, effortless driving experience and even better response brings a new, more dynamic dimension to the famous Rolls-Royce trait, waftability.
For over a century a Rolls-Royce motor car has featured technologies designed to support occupants discreetly, delivering a peerless driving experience epitomised by the term ‘effortlessness’. In every Rolls-Royce these technologies assist the driver when called upon, but are prepared to return without fuss to the background when no longer required.
Advances in mechanical and electrical technology deliver systems like head-up display, adaptive headlights and Wraith’s keyless opening boot. Camera system will come as standard in all Wraith cars delivered to Malaysia. Improvements in connectivity have also taken the human-machine interface to a new level of sophistication, a suite of aids that could be likened to a contemporary on-board valet.
Voice activation commands; for example, come with a one-touch call button located on the steering wheel. A destination no longer requires manual input from a navigation menu and route assistance begins immediately, on-screen and via audio guidance following a voice command.
The Spirit of Ecstasy Rotary Controller allows navigation through on-screen functions using a touch pad. Letters can also be ‘drawn’ onto the pad by hand rather than by scrolling through a series of available characters on-screen.
The debut of Satellite Aided Transmission (SAT) technology takes the powertrain to a new level of effortless delivery, one that perfectly suits the Rolls-Royce brand.
Satellite Aided Transmission uses GPS data to see beyond what the driver sees; it anticipates his next move based on location and current driving style, then selects the most appropriate gear for the terrain ahead. Motorway junctions and roundabouts are all anticipated in advance meaning Wraith is constantly poised to deliver on its promise of performance.
In Malaysia, pricing for Wraith starts from RM 1.3 million (without taxes and other charges). First deliveries of Wraith will be made to Malaysian customers in the final quarter of 2013.