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Hyundai-Sime Darby Motors (HSDM) has released its All-New 2013 Inokom Santa Fe SUV (a Hyundai licensed product) into the Malaysian market in a launching event held at the Grand Hyatt Hotel Kuala Lumpur earlier today. This luxury 7-seater mid-size SUV is, supposedly, part of Hyundai’s ‘Modern Premium’ brand direction.

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“The introduction of this new Santa Fe has certainly set a new standard for the SUV market with the incorporation of a series of luxury, modern innovative and safety features previously found only in upper segment luxury vehicles. With the great features and the accessible pricing of this modern premium SUV, we are confident of acquiring a larger customer base especially among existing SUV owners,” said HSDM Managing Director Lau Yit Mun during his opening speech.

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The Santa Fe wears Hyundai’s “Fluidic Sculpture” exterior featuring a new design concept called “Storm Edge”, which it claims to exude quality and luxury. The design is said to capture the strong, dynamic image created by nature during the formation of a storm. The drag-coefficient of this new design is said to be just 0.34 Cd. The front fascia incorporates its new family look of hexagonal grille, sporty front and back bumper skid plate, wide panoramic sunroof, HID headlamps and LED rear spoiler with high-mounted stop lamp.

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The modern and luxurious interior is also said to reflect the fluidic design concept of the exterior. An eye-catching steering wheel, a hi-tech 4.2-inch TFT LCD information display instrument, supervision cluster, dual full auto air conditioner control coupled to high gloss chrome finish as well as its full leather upholstery creates a premium feel.

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Two engine options, a diesel and petrol, are being offered. The R 2.2 litre VGT diesel produces 197 hp at 3,800 rpms with a whopping 436 Nm of torque between 1,800 to 2,500 rpms. The Theta II 2.4 litre MPI petrol engine outputs just 176 hp at 6,000 rpm and 226 Nm of torque at 3,750 rpm. Both engine options are mated to a 6-speed automatic transmission with SHIFTRONIC manual control.

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This All-New 2013 Inokom Santa Fe comes in four variants. The Theta II 2.4 Elegance is priced at RM163,888, while the Executive Plus is priced at RM177,888. The diesel variant R 2.2 VGT Elegance is offered at RM176, 888, while the Executive Plus is priced at RM189, 888. These are all on-the-road prices inclusive of insurance and road-tax.

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The launching event also saw the introduction of Hyundai’s “The Leader Card”. The card, which is exclusively designed for new Santa Fe owners, supposedly redefines the ownership experience of a SUV providing VIP privileges such as the luxury concierge services and personalised medical assistance. Members can access the Plaza Premium Lounge at a special rate, special rates for chauffeur service to and from KLIA/LCCT/Subang Skypark. Other membership benefits include special rates at selected luxury hotels and upscale fine dining, 5-star treatment service at selected Hyundai 3S centres with priority service from senior advisors and technicians.  This membership also offers healthcare benefits such as special rates for consultation as well as room and board only at Sime Darby Medical Centre Ara Damansara.

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“This new Santa Fe is a premium model therefore we would like to ensure the owners of this new model enjoy and experience premium services as well. The Leader Card and priority service at selected Hyundai service centres are among privileges that they will enjoy. There will be more to come,” added Lau.

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