Datsun is back, ladies and gentlemen. To mark their return, the brand who used to represent Nissan outside Japan has unveiled the “Go”, a homage to the first ever Datsun, the Dat-Go.
While technical specifications of the Go is nowhere to be seen at the moment, we do know that the Go will be powered by a certain 1.2-litre engine coupled to a five-speed manual, said to be taken from Nissan March or Micra. Although modest, the Go has a Mobile Docking Station for smartphones. The small car seats five people and offers the best budget automobile for the growing young generation.
CEO Carlos Ghosn said, “We’re bringing it back and giving it a modern shape, with modern technology that is particularly aimed at the high-growth market, addressing the segments where Nissan has no offer.”
The Go is expected to be priced below 400,000 rupees in India and is expected to contribute half of Nissan’s group-wide sales by 2016. Expansions to other markets such as Indonesia, Russia and South Africa by the end of 2014 are in the pipeline.
Datsun is Back
July 15 – Gurgoan, India – The Datsun story began a new chapter Monday with the world premiere of the returning brand and its first model, the GO.
CEO Carlos Ghosn unveiled the attractive hatchback at a showcase event in India, with Datsun joining Nissan and Infiniti as Nissan Motor Company’s third marque.
“We’re bringing it back and giving it a modern shape, with modern technology that is particularly aimed at the high-growth market, addressing the segments where Nissan has no offer,” said Ghosn.
The new model’s name was inspired by the first Datsun, the DAT-GO, launched almost a century ago in Japan.
The all-new GO, on sale in India from early 2014, promises to combine space for five with impressive fuel-efficiency and acceleration at a price well below 400,000 rupees ($6,700).
More new Datsun vehicles and markets are planned, with the brand debuting in Indonesia, Russia and South Africa by the end of next year.
The world premiere of the GO at Delhi’s Kingdom of Dreams had a touch of Bollywood, a debut in the nation where Datsun is seen contributing half of Nissan’s group-wide sales by 2016.