2013 Ford Fiesta - 1

If you’re a female, chances are you’d like the Ford Fiesta. Not true? Well, the latest 1.0 litre EcoBoost iteration of the Fiesta has recently been named as the overall 2013 Women’s World Car of the Year and Women’s World Car of the Year Economy Car titles.

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A panel of 18 female motoring writers who judged the awards on safety, value-for-money, aesthetic appearance, storage space, child-friendliness, ease-of-driving, colour, sex appeal and environmental footprint, praised the Fiesta’s “high-end look and feel” and fuel efficiency, placing it ahead of the Audi Allroad, Range Rover and Porsche Boxster S.

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“The Fiesta has a real high-end look and feel to it. Pair this with the multi-award-winning 1.0 litre EcoBoost engine which reaches range and performance levels never seen before, and this stylish pocket rocket wins in every category.” said Women’s World Car of the Year UK judge Victoria MacMillan Bell.

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“It was clear from the outset that the new Fiesta 1.0-litre EcoBoost had struck a chord with our panel of female motoring experts from around the world,” said Women’s World Car of the Year Chief Judge Sandy Myhre.

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It offers a bold new exterior, an interior optimised for ergonomics and comfort, and Ford MyKey, an industry-first technology that allows parents to encourage safer driving and limit their teenager’s exposure to risk at the wheel. The 1.0-litre EcoBoost engine, which had won the International Engine of the Year 2013 and 2012, delivers 123 hp and outputs only 99 g/km of CO2. It also achieved the maximum five-star Euro NCAP safety rating and offers a Ford SYNC with Emergency Assistance. An Active City Stop also helps avoid low speed collisions.

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“The new Fiesta has raised the bar to offer a sharper-looking, better-connected car that is even more fuel efficient and fun-to-drive. By tuning into the needs of all our customers we are ensuring this small car with the big history has a very bright future.” said Ford Europe Product Development Vice President Barb Samardzich.

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