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Edaran Tan Chong Motor (ETCM) gets to claim as the first Hybrid MPV offering in Malaysia when it launched the new 2013 Nissan Serena S-Hybrid MPV at the Setia City Convention Centre earlier this morning. This launch follows a special sneak preview of it, held a fortnight ago.

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“In line with the government’s policy over the past few years to promote hybrid and Energy Efficient Vehicles (EEV) in Malaysia, we at ETCM are very optimistic about the launch of this all-new Nissan SERENA S-HYBRID. We believe our hybrid MPV will be well-received by families who desire a spacious MPV with high technological content that yields class-leading fuel efficiency. The initial reception by customers during the pre-launch period has been tremendous.” said ETCM Marketing and Product Planning Director Tan Keng Meng during his opening address.

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“Through our efforts in developing such new technologies as XTRONIC CVT, Hybrid, Clean Diesel and Idling Stop, our very successful Pure Drive concept has resulted in extremely efficient low carbon emissions vehicles. The new Nissan SERENA S-HYBRID is an example of what Nissan can do in the hybrid technologies. I am confident that this vehicle will fulfill the needs of eco conscious customers in Malaysia.” said Nissan Motor Asia Pacific Vice President Shinichi Koyama.

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The powertrain is a simple hybrid system incorporating the new MR20DD 4-cylinder DOHC petrol engine with direct-injection, Twin CVTC (Continuously Variable Valve Timing) and the latest generation XTRONIC CVT with Adaptive Shift Control (ASC). An ECO electric motor serves as an auxiliary power source, provides engine assistance and power regeneration with an additional battery unit for increased storage capacity.

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It is rated at 145 hp at 5,600 rpm and 210 Nm of torque at 4,400 rpm, and features an Idling Stop System that helps it achieve a fuel economy of 15.2 km/litre, supposedly the best in its class, based on the Japan JC08 test cycle.

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This fully-imported offering is available only in the premium Highway Star grade equipped with unique front grille and bumpers, larger 16-inch alloy wheels and sports suspension. It also has blue headlight inner lenses, high-intensity LED rear combination lights and a clear LED High Mount Stop Lamp.

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Inside the dominantly black interior, there’s a futuristic yet flowing dashboard design showcasing the sophisticated Eco Driver Navigator to guide for maximum fuel efficiency. A “Smart Multi Centre Seat” that can slide along the centre aisle of the vehicle, functions as an additional storage in the first row, as an extra seat in the second row, or, as a tray table for the third row.

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Other special features includes the powered sliding doors that takes just one touch to open the large 802 mm wide and 1,308 mm tall door. The one-touch operation also extends to the i-Key fob and dashboard-mounted buttons on the driver side.

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Available in Dark Purple, Super Black, Brilliant Pearl White and Brilliant Silver, the new 2013 Nissan Serena S-Hybrid MPV is priced at RM149,500 on-the-road with a warranty of 3 years or 100,000 km (whichever comes first).

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There is also a promotional period where customers will receive a free 6.5-inch Multimedia Navigator with Rear View Camera, DVD player, iPod connectivity, USB and Bluetooth, worth RM3,300 (valid while stocks last). Other optional accessories include a 10.1-inch roof-mounted LCD panel, door visor, combination leather interior and window tinting.

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