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Naza World is expanding its business by making its brand presence in Cambodia. Announced at a special press conference held at its showroom in Petaling Jaya yesterday evening, Naza Bikes will open it first 3S Centre in Phnom Pehn by the first week of August!

“In NAZA Bikes’ efforts to become a regional player, despite the higher risk, we are developing the showroom with our own investment. Growing a business requires tenacity and as entrepreneurs, we must be bold in the face of challenges when dealing with the international market. In business, no one ever moves forward by playing it safe,” said Naza Group of Companies Joint Group Executive Chairman Datuk Wira SM Faisal Tan Sri SM Nasimuddin.

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Naza is said to have invested about RM1.5 million to develop the 7000 sq ft 3S showroom (including the facility, after-sales service tools and equipment, spare parts stock and motorcycles), which will offer its NZ 125R, NAZA Blade 250 and NAZA Blade 650 motorcycle models. Its target is to win over 10 percent of the market share or more than 30,000 units, within the next 3 years.

“NAZA Bikes began planning its venture into Cambodia two years ago. We chose Cambodia as the starting point for the brand’s international growth based on extensive research of its market, culture and the opportunities that the country presents for our business sustainability and future expansion. Cambodia’s market continues to thrive and the country currently has an estimated 1.8 million registered vehicles – some 300,000 are cars and the rest are predominantly motorcycles and trucks. An increase of 8 percent from 2011 to 2012 is a clear indication that the time is ripe for NAZA Bikes to invest in Cambodia,” Datuk Wira SM Faisal said.

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“Our long term goal is to become a full-fledged manufacturer with the ability to produce Malaysian indigenous motorcycles that are internationally recognized and can stand up to the popular Japanese motorcycle brands. We hope to eventually assemble our own products in Cambodia and to help with our sales, we are looking at appointing 10 to 20 dealers in 2014.” he added.

The centre will supposedly be headed by Naza’s Malaysian staff with locals filling the sales and operation positions. Naza also plans to further extend its reach throughout the ASEAN region over the next two years with presence in Indonesia, Vietnam, Myanmar and Laos.



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