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Ford launched its newly facelifted 2013 Fiesta model amidst a huge promotional campaign which saw its unveiling during the Hitz.fm Birthday Invasion LIVE Concert that took place at Taylor’s University Lakeside Campus last Friday evening. The party and the venue, shows a clear indication of Ford’s target market for the Fiesta. Two variants offered, a hatchback and a sedan.

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“Ford partnered with hitz.fm, Malaysia’s #1 English radio station, as a representation of the Fiesta lifestyle, connecting with the vehicle’s target market through their love of music, friends, adventure and events like this one. Holding our Fiesta launch party in this fashion highlights the Fiesta lifestyle – energetic, youthful and social.” said Ford Asia Pacific Export & Growth Operations Regional Manager David Westerman.

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The facelift sees the Fiesta wearing a new fascia dominated by a trapezoidal front grille, which is a signature of Ford’s new global family flanked by a set of redesigned halogen CSR headlamps. To cater to the changes, a new power-dome hood to give it a more assertive and confident appearance.

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At the back, the tail lamps shows more detail and gets a new rear spoiler. The four-door sedan features new bumper fascia with chrome accent at the lower part conveying visual width, supposedly, enhancing a premium look.

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In the mobile phone-inspired cabin, there’s new leather upholstery for the four-door sedan and partial leather and fabric for the five-door sport variant, with leather-wrapped steering wheel. The high-gloss finish upper instrument panel has an option in two-tone to create visual space and roominess.

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“The new Ford Fiesta was built for the digital generation. With SYNC, Bluetoothconnectivity and MP3 capabilities, the tech-savvy can be constantly plugged into their favourite music and connected to their world while on the go.” Westerman added.

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There are also some changes under the hood. It’s now powered by the global 1.5-litre twin independent variable camshaft timing (Ti-VCT) four-cylinder petrol engine that delivers 110 hp at 6,300 rpm and pulls 140 Nm of torque at 4,400 rpm. It’s paired to the Ford PowerShift six-speed automatic transmission with SelectShift, providing a fuel economy of 5.8 litre per 100km and emits 137 g of CO2 per km.

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Both the five-door hatchback Sport variant and the four-door sedan Titanium is priced at RM86,988 on-the-road and a five-year or a 200,000 km bumper-to-bumper new vehicle warranty. It comes with Ford’s Extended Service Plan (ESP) which is a free three-year or 60,000 km maintenance programme that covers parts and labour free of charge. It also does routine inspection and maintenance services, Ford’s ESP covers free replacements for selected wear-and-tear items, including spark plugs, shock absorbers, engine belts, brake pads and wiper blades.

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