Lotus has officially opened their new flagship showroom in Singapore. The showroom was launched during the Singapore GP weekend and will be operated by Richburg Motors Singapore, who also represent Lotus in Hong Kong.
With eight years of experience in handling the brand in Hong Kong, Richburg Motors look forward to continue flourishing in the Lion City, using motorsport activities and driving events to promote the brand. Lotus was previously managed in the country by EuroSports since 1998.
In conjunction with the opening, three Lotus models – the Exige S, Elise, and Evora – were unveiled to the public. Lotus also took the opportunity to launch the Lotus Cup Asian Race series, which is already present in the UK, Europe as well as the USA and Japan. The factory backed, single marque competition will begin at the Macau Grand Prix in November.
21 September 2013
LOTUS Cars Opens Flagship Showroom in Singapore
Marking a new phase of development to the LOTUS operation in Singapore, LOTUS
is pleased to welcome new partner Richburg Motors Singapore.
LOTUS, a wholly-owned subsidiary of PROTON Holdings Berhad and member of DRBHICOM
today announced the official opening of the new LOTUS Flagship Showroom in
Singapore, strategically located right in the heart of the city. In conjunction of the
opening, LOTUS also unveiled the Exige S, Elise and Evora to the Singaporean public.
The 4,400 sq ft Showroom was officiated by the Chairman of Group LOTUS, YBhg Tan
Sri Dato’ Sri Haji Mohd Khamil Jamil, who was accompanied by the Chairman of
Richburg Motors Singapore, Mr Eric Wong. Also present at the event were His
Excellency Mr Antony Phillipson, the British High Commissioner to Singapore and YBhg
Dato’ Lukman Ibrahim, the Deputy Chief Executive Officer of PROTON.
LOTUS Singapore will operate in partnership with Richburg Motors, who also represent
LOTUS in Hong Kong, allowing opportunity for a synergy between the two markets.
According to Tan Sri Haji Mohd Khamil, the launch of the Flagship Showroom in
Singapore affirms the DRB-HICOM Group’s commitment to revive and strengthen the
LOTUS brand, not just globally, but in particular in the ASEAN region. “I am confident
that our partnership with Richburg Motors – who is already a well-established player in
the Hong Kong market, will ensure the growth of LOTUS here in Singapore,” he said.
“Singapore is a highly challenging and fascinating market place with all kinds of luxury
and sports cars, hence we must be competitive. The Lotus range, now completed by the
Exige S and its Roadster variant, is perfect for sportscar enthusiasts and it is our hope
that the people of Singapore will agree. What’s more, our links into Hong Kong and
Singapore now mean we can work together to further strengthen the LOTUS brand and
expand our operation in the region.”
Singapore is a key market for LOTUS as it is widely recognised as the hub of the ASEAN
region. Since 1998, the iconic LOTUS brand had been carefully managed by long-term
partners EuroSports who had provided customers in Singapore with the answers to all
their LOTUS desires. It is with fond memories and with sincere thanks that LOTUS also
announces the end of this partnership.
Eric Wong of Richburg Motors is equally delighted to work with LOTUS to help grow the
brand in the region. “As a LOTUS dealer in Hong Kong for eight years, it is my great
pleasure to be appointed as the dealer for LOTUS in Singapore. LOTUS is more than
roads and tracks, it is an icon and driving one reflects the person you are. LOTUS is an
athletic, sporting brand, it has heritage in competition, style, innovative and advanced
engineering – it is something very special to be part of,” he explained.
“We are excited about LOTUS’ growth in Singapore, we have a strong commitment to the
brand and to the market. We pride ourselves on service and quality and we take every
opportunity to demonstrate the unique excitement of the world of LOTUS. We have set
up a new service and pre-delivery centre to compliment our showroom, and look forward
to welcoming customers of new and old Lotus cars whilst showcasing our exclusive
service for this exclusive brand.”
The Flagship Showroom will be displaying the best from LOTUS: The award-winning
Exige S embodies the Lotus philosophy of performance through lightweight and
focussing on the ultimate dynamic drive experience, whilst the stunning Evora with IPS
transmission delivers exotic looks and Lotus’ trademark handling in a refined package
that makes it the perfect day-to-day sports car. But for some ‘fun on the side’ the Elise is
the ideal second car, available with either a 1.6 or supercharged 1.8 litre engine, the
Elise is a weekend joy ride or a track-day warrior; it is small, light and quick, delivering an
agile and fun drive experience.
LOTUS and Richburg Motors also plan to build on the success of the operation in Hong
Kong, using motorsport activities and driving events to promote the unique driving
experience that the Lotus range offers and showing new customers why so many people
around the world are proud to say ” I am Lotus!”
As a start, LOTUS and Richburg Motors also announced the launch of the LOTUS Cup
ASIAN Race series by Tan Sri Haji Mohd Khamil.
Already present in the UK, Europe as well as the USA and Japan, the LOTUS Cup is a
factory supported, single marque competition for Lotus owners who dream of exploiting
the full potential of their rides at the world’s best racing grounds. The LOTUS Cup ASIAN
Race Series will begin at the Macau Grand Prix in November.