Naza-Koenigsegg - 2

Naza Swedish Motors, a subsidiary of The Naza Group of Companies, has recently secured an agreement with exotic hypercar manufacturer, Koenigsegg Automotive AB, to be the first franchisee in the world to be given distribution rights for it in two countries – Malaysia and Indonesia. The agreement was negotiated by Naza Group of Companies Joint Group Executive Chairman Datuk Wira SM Faisal SM Nasimuddin, who becomes the youngest businessman in the world to get such a deal.

“We wanted to negotiate the best deal possible for Naza Swedish Motors, especially since we already have the experience and knowledge to manage and distribute brands in other markets. By representing Koenigsegg, we will be able to expand our luxury lifestyle automobiles brand range in addition to strengthening our position in the local automotive industry as well as in the Asean region.” said Datuk Wira SM Faisal in a press statement.

“Only over a hundred individuals can lay claim to own a Koenigsegg model. It is a rare masterpiece that is recognized in the Guinness World Records as the fastest 2 seater car in the world to travel from 0-300km/h and back to 0 km/h in under 22 seconds. As such, this is a milestone win for us at Naza World. This signing also reaffirms Naza World’s capability in collaborating with international brands to introduce new brands and products into not only the Malaysian market but also into other markets.” he added.

Naza-Koenigsegg - 1

The agreement was signed last week at Koenigsegg’s headquarters in Ängelholm, Sweden with Owner and Chief Executive Officer Christian Von Koenigsegg present at the ceremony. It is said that from a total of 15 franchisees worldwide, only Naza Swedish Motors has been allocated the rights to distribute in two countries.

“We are truly excited to have signed the franchise deal with Naza Swedish Motors as it means that we have a good and reliable partner to manage our brand and products not only in Malaysia but Indonesia as well.” said Christian.

Naza-Koenigsegg - 3

“Being also an avid sports car fan myself, it has always been my personal ambition to bring in Koenigsegg into Malaysian shores. The car is targeted towards those who demand the best from the finest in engineering masterpiece. It is art in motion. We believe in enhancing lives and lifestyles besides turning dreams into reality. We have noticed that the demand for exclusivity and rare products has grown in recent years in Malaysia and our neighbouring regions. We intend to tap further into these market,” added Datuk Wira SM Faisal, saying that the Koenigsegg Agera S will be launched in Malaysia next year.

 



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