In an effort to show appreciation towards its customers, truck lubricants expert Shell Rimula recently treated 180 guests from around the world to an all-expense 5-day 4-night VIP trip to Prague, Czech Republic, to witness the 7th round of the FIA European Truck Racing Championship 2013. 10 lucky contest winners from Malaysia are part of the 180 guests that went.
“Shell Rimula understands how hard our customers work and the demands placed on their trucks. We hope our guests have all had an amazing experience, both in the stunning city of Prague and at Autodrom Most where they witnessed the fastest trucks in Europe. It’s been great to share this truck racing experience with so many of our customers from around the world,” said Shell Rimula Global Brand Manager Seow Lee Ming.
All the guests were treated to a rooftop dinner reception before going on some city tours (to explore the famous historic sights including Charles Bridge, Old Town Square and the popular Astronomical Clock) the next day while others went to the Autodrom Most racing circuit to get an exhilarating “shotgun” ride in a racing truck during the practice session.
On the eve of the race day, the group was taken to the Troja Castle for an exclusive Shell Rimula gala dinner. The climax of the trip is the Czech round of the 2013 FIA European Truck Racing Championship where the group watched all the action from the exclusive Shell Rimula hospitality marquee.
The trip is said to be the culmination of another hugely successful campaign that kicked off with the launch of the Shell Rimula R4 X heavy duty diesel engine oil in April, followed by the nationwide Shell Rimula Hardworking Truck roadshow to reward hardworking truckers, and the 2013 Shell Rimula ‘Win the Ride of Your Life’ global promotion and contest held earlier from April to June this year.
SHELL RIMULA THRILLS GUESTS WITH THE ULTIMATE TRUCK RACING WEEKEND IN PRAGUE
10 Malaysian contest winners among guests from around the world at unique European Truck Racing Championship race
Kuala Lumpur, October 21, 2013 – One hundred and eighty Shell Rimula guests from around the world, including 10 lucky contest winners from Malaysia, had a weekend to remember recently.
The 10 Malaysians were Mr Foo Sai Seng, 47 from Kuala Lumpur; Mr Gan Chai Long, 41, from Melaka; Mr Han Fatt Yen, 46, from Miri; Mr James Liew, 62, from Sandakan; Ms Ko Meng Fong, 39, from Johor; Ms Mok Yau Mee, 40, from Sandakan; Mr Tee Chu Wong, 46, from Port Dickson; Ms Thong Pek Suang, 56, from Petaling Jaya; Mr Ting Wei Khing, 43, from Bintulu; and Mr Tiong Tak Heng, 55, from Sibu.
They were among the among the crowd at the Autodrom Most circuit in Prague, Czech Republic to witness the FIA European Truck Racing Championship as winners of the 2013 Shell Rimula ‘Win the Ride of Your Life’ global promotion and contest held from April till June this year.
The highlight of the all-expense 5-day 4-night VIP trip was the opportunity to ride on one of the European Truck Racing Championship trucks around the race circuit. The unique experience was part of Shell Rimula’s initiative to demonstrate its appreciation of the hard work put in by valued customers and truckers around the world.
“Shell Rimula understands how hard our customers work and the demands placed on their trucks. We hope our guests have all had an amazing experience, both in the stunning city of Prague and at Autodrom Most where they witnessed the fastest trucks in Europe. It’s been great to share this truck racing experience with so many of our customers from around the world,” said Seow Lee Ming, Shell Rimula Global Brand Manager.
On arrival in Prague, Shell Rimula guests were greeted with a reception and dinner held at a rooftop restaurant overlooking the enchanting city, with Prague Castle in the distance. The following day, some of the guests were able to join private tours of this iconic landmark while others travelled north to Autodrom Most where the fastest trucks in Europe were preparing to take to the track.
Shell Rimula guests were led to the pit garages where they were handed race suits and helmets before taking to the passenger seats in the FIA European Truck Racing Championship trucks. The professional drivers roared the engines and sped out onto the track for a full-throttle lap, leaving guests exhilarated.
The next day, guests took to the streets of Prague to explore the famous historic sights including Charles Bridge, Old Town Square and the popular Astronomical Clock. In the evening, as anticipation began to build ahead of race day, the group was taken to another historic landmark, the Troja Castle, for an exclusive Shell Rimula gala dinner.
On race day at Autodrom Most, guests were welcomed at the exclusive Shell Rimula hospitality marquee and settled in to watch the live action of the Czech round of the 2013 FIA European Truck Racing Championship. The races proved to be a thrilling climax to the ultimate truck racing weekend for Shell Rimula guests.
The event in Prague was the culmination of another hugely successful campaign for Shell Rimula that kicked off with the launch of the new Shell Rimula R4 X heavy duty diesel engine oil in April. This was followed by the nationwide Shell Rimula Hardworking Truck roadshow which traversed the Peninsula, Sabah and Sarawak to reward hardworking truckers.
Shell Rimula heavy-duty diesel engine oils have been developed for the latest on- and off-highway vehicles. They are designed to protect engines, thus helping to lower maintenance and fuel costs, and increase reliability to keep vehicles running. In addition to the full range of Shell Rimula heavy-duty engine oils, Shell Lubricants also offers a complete portfolio of lubricants for every part of your equipment, including Shell Spirax gear, axle and transmission fluids, and Shell Gadus greases.
For more information on the latest Shell Rimula products and global promotion, please go to www.shell.com.my.
