Ford EcoSport and Fiesta 1.0 litre EcoBoost Unveiling 01

Ford Motor Company, at its booth in the on-going Kuala Lumpur International Motor Show 2013 (KLIMS13), have unveiled two vehicles to compete in the highly-competitive compact segment – the All-New EcoSport and Fiesta 1.0 litre EcoBoost. This two new vehicles is said to help the company’s product-led growth strategy, that has resulted in a 70 percent sales increase and more than doubled its market share from the same period last year.

Ford EcoSport and Fiesta 1.0 litre EcoBoost Unveiling 03

“ASEAN is such an important growth opportunity for Ford within our Asia Pacific region, and Malaysia is a key part of our aggressive expansion plans.  Malaysia’s impressive year-over-year sales growth has significantly outpaced overall Ford’s overall ASEAN growth of 11 per cent. Our plan and successful product-led transformation is helping to deliver even more segment-leading vehicles, like the all-new EcoSport and new Fiesta with 1.0L EcoBoost, that reflect our commitment to serve our growing number of customers in Malaysia,” said Ford ASEAN Marketing and Sales Director Randy Krieger.

Ford EcoSport and Fiesta 1.0 litre EcoBoost Unveiling 06

The All-New Ford EcoSport claims to combine agility, affordability and fuel efficiency of a B-segment vehicle with the flexibility and spaciousness of a sport utility vehicle (SUV). It also boasts a stylish outlook that is, supposedly, aerodynamically efficient.

Ford EcoSport and Fiesta 1.0 litre EcoBoost Unveiling 08

Reflecting a smart, urban character, it features the award-winning Ford SYNC voice-activated in-car connectivity system, giving convenience and flexibility of operating the digital media players and Bluetooth-enabled mobile phones via voice commands.

Ford EcoSport and Fiesta 1.0 litre EcoBoost Unveiling 12

Apart from that, it also has advanced technologies like Smart Keyless Entry, Ford Power Start and rear parking sensors. For safety, it has dual front airbags and side curtain airbags, as well as Anti-Lock Brake System (ABS) and Electronic Stability Program (ESP). It is equipped with Ford’s global 1.5 liter, Ti-VCT, 4-cylinder, petrol engine that delivers 110 hp and 140 Nm of torque.

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The recently launched Ford Fiesta will get another variant added into its product range line-up, offering the compact car with the smallest engine in its class, the highly acclaimed 1.0 litre EcoBoost engine, which was named International Engine of the Year for both 2012 and 2013.

Ford EcoSport and Fiesta 1.0 litre EcoBoost Unveiling 09

“Our aim with the new Ford Fiesta was to take a popular car that was already a segment leader in fuel efficiency, performance and personality, and make it even better. Ford Fiesta continues to push the boundaries, sealing its credentials as the B-segment that truly stands out from the competition.” said Ford Motor Company Emerging Markets Group Reagional Manager David Westerman.

Ford EcoSport and Fiesta 1.0 litre EcoBoost Unveiling 02

The 1.0 litre EcoBoost system is a 3-cylinder petrol engine that holds more than 125 patents, combining direct fuel injection, turbocharging and variable valve timing to enable a fuel economy of up to 20 percent over larger engines with no loss of performance. It produces 123 hp and 170 Nm of torque.

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