Edaran Tan Chong Motor (ETCM) achieved its highest sales ever at 51,875 units in 2013, which is 48 percent higher compared to 2012, the company announced. With the impressive sales volume, Nissan maintained its No. 2 position in the non-national segment.
According to ETCM, the resonant sales number were led by the strong demand for the Almera, which was launched in October 2012. The model accounted for 57 percent of the total sales, or 29,647 units, in the country last year. ETCM has sold more than 35,000 units of the Almera since it was first introduced.
The launch of the Serena S-Hybrid and the 100 percent electric Leaf has broadened Nissan’s portfolio to a wider range of vehicles that include internal combustion engine powered vehicles to hybrid electric vehicles (HEVs), right up to electric vehicles (EVs) covering sedans, MPVs, 4X4, SUVs and commercial vehicles.
Dato’ David Chen, Executive Director of ETCM said “Although we have reached this significant milestone of more than 50,000 units of Nissan vehicles in Malaysia, ETCM is committed to continue to make Customer Satisfaction its No.1 priority. We at ETCM will strive to continue to earn the successes for the upcoming years with our 2014 plan.”
ETCM NISSAN LEAPS TO THE HIGHEST IN 2013
KUALA LUMPUR, 24 JANUARY 2014 – Edaran Tan Chong Motor Sdn. Bhd. (ETCM) today announced its sales as the highest ever at 51,875 units in 2013, which is 48% higher compared to 2012. With this impressive sales volume, Nissan maintained its No.2 position in the nonnational segment.
Dato’ David Chen, Executive Director of ETCM said, “2013 was a momentous year filled with challenges for ETCM as we continue our growth journey. This is the second year that Nissan has gained the No.2 position in the non-national segment. We are pleased to know that Nissan is a well-accepted brand for its credibility and reliability in Malaysia. We would also like to take this opportunity to convey our sincere gratitude to all our loyal and supportive customers who helped in this achievement.”
The vibrant sales of ETCM were led by the strong demand for the Nissan ALMERA. It accounted for 57% of the total Nissan sales, or 29,647 units, in Malaysia last year. Since its first launch in 2012, ETCM sold more than 35,000 units of Nissan ALMERA.
The Nissan ALMERA offers a total package of practicality, safety, performance and style, with an affordable price starting from RM 66,800.
2013 was a significant year for ETCM with the launch of the first hybrid MPV – the Nissan Serena S-Hybrid – and the 100% Electric Nissan LEAF added to its many milestones. With the launch of the Nissan Serena S-Hybrid and Nissan LEAF, the Nissan portfolio has broadened to a wider range of vehicles from Internal Combustion Engine (ICE) powered vehicles, Hybrid Electric Vehicles (HEVs), right up to Electric Vehicles (EVs), covering sedans, MPVs, 4×4 pick-ups, SUVs, and commercial vehicles.
“Although we have reached this significant milestone of more than 50,000 units of Nissan vehicles in Malaysia, ETCM is committed to continue to make Customer Satisfaction its No.1 priority. We at ETCM will strive to continue to earn the successes for the upcoming years with our 2014 plan.” Dato’ Chen added.
More information for customers can be obtained through ETCM’s Customer Service Hotline at Toll FREE 1800-88-8368 or at www.nissan.com.my. Test drives can be arranged at Nissan showrooms nationwide.