2013 Proton Saga SV 019

In its reaction towards the recently announced National Automotive Policy (NAP) 2014, Proton Holdings Berhad has released a statement to reaffirm its commitment and support towards the Government’s initiatives. The objective of the NAP, according to the release, is in line with Proton’s shared vision for the industry.

It goes on to say that Proton has always supported an initiative to provide consumers with affordable mobility solutions and enhanced safety values. The Proton Saga SV, claimed as the most affordable B-segment sedan in Southeast Asian region, is said to ease the burden of consumers, in line with the Government’s aspirations to reduce car prices. The recently launched Persona SV was also mentioned as an example.

Proton Persona SV Launch 26

Regarding the Energy Efficient Vehicle (EEV) topic, Proton is said to have been investing in research and development activities involving the development of advanced powertrain and the new engine family as well as hybrid and other alternative propulsion system. The statement said that “new models are being developed both through own-platform programmes and collaborative arrangements. Our partnership with Honda Japan is the testament to that.”

Apart from that, with the NAP’s initiatives to create 150,000 employment opportunities by 2020, Proton mentioned that the International College for Automotive (ICAM), which is part of the DRB-HICOM Group, has a great role to play in developing competent resources to support the entire automotive eco-system.

Proton is also said to look at expanding opportunities abroad, and will continuously develop and produce products with features that meet international standards and requirements, using strategies through direct CBU exports and CKD programmes at selected countries.



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