Volvo XC60 T6 - 2

While many auto manufacturers are spending millions of dollars on Super Bowl airtime to promote its products, Volvo has announced that it will not be one of them. Instead, the Swedish brand will be launching a Volvo Interception campaign which is an opportunity for viewers to nominate a person to receive a brand new Volvo XC60.

“People have always been at the heart of Volvo, inspiring the products and experiences we create. We want to bring that mindset front and center and celebrate the people and passions that inspire us and our customers.” said Volvo Cars of North America Marketing & Communications Product Brand Executive Vice President Bodil Eriksson.

Set to begin during game time on Sunday, 1st February, interested viewers can tweet, with the hashtag #VolvoContest, telling Volvo who they think deserves a the brand new Volvo XC60, whenever any other car commercial airs. 5 potential winners will be selected after the entry period ends.

For more details on official rules and information, visit www.volvointerception.com or www.media.volvocars.com/us.

 



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