While many auto manufacturers are spending millions of dollars on Super Bowl airtime to promote its products, Volvo has announced that it will not be one of them. Instead, the Swedish brand will be launching a Volvo Interception campaign which is an opportunity for viewers to nominate a person to receive a brand new Volvo XC60.
“People have always been at the heart of Volvo, inspiring the products and experiences we create. We want to bring that mindset front and center and celebrate the people and passions that inspire us and our customers.” said Volvo Cars of North America Marketing & Communications Product Brand Executive Vice President Bodil Eriksson.
Set to begin during game time on Sunday, 1st February, interested viewers can tweet, with the hashtag #VolvoContest, telling Volvo who they think deserves a the brand new Volvo XC60, whenever any other car commercial airs. 5 potential winners will be selected after the entry period ends.
For more details on official rules and information, visit www.volvointerception.com or www.media.volvocars.com/us.
Volvo Chooses Customer-Driven Philanthropy Over Ads on Game Day
ROCKLEIGH, N.J. (January 26, 2015) – On Sunday, February 1, 2015, Volvo is launching Volvo Interception, an opportunity for game day viewers to nominate someone deserving to receive a brand new, award winning Volvo XC60.
Volvo Interception is a socially-driven alternative to game day television advertisements. The effort is an extension of the company’s human centric mindset of putting people first in all areas and is found in the design and technology of all Volvo cars enjoyed by drivers around the world.
“People have always been at the heart of Volvo, inspiring the products and experiences we create,” said Bodil Eriksson, EVP, Product, Brand, Marketing & Communications, Volvo Cars of North America. “We want to bring that mindset front and center and celebrate the people and passions that inspire us and our customers.”
The Volvo Interception will begin at 6:30 p.m. ET-on Sunday, February 1. Whenever any car commercial airs throughout the big game, people can tweet with the hashtag #VolvoContest to tell Volvo who they think deserves a brand new Volvo XC60. All eligible tweets will receive a response from Volvo, and each person must then tell why his or her nominee was chosen. Following the conclusion of the entry period, five potential winners will be selected by judges from all entries received.
So, who would you give a Volvo to? Visit www.volvointerception.com for video, contest details, and official rules. For media information on Volvo Cars of North America, please also visit www.media.volvocars.com/us.
The interception is coming. Stay tuned!