Borgward - Teaser - Geneva

It seems that a legendary German automobile manufacturer that went bust in 1961, Borgward, is making a return to the international automotive industry, with the announcement that it will reveal exciting plans for the future at the upcoming Geneva Motor Show.

“We began shaping and designing the future of Borgward nearly ten years ago and are now ready for the next step. Incorporating the values and cutting-edge technologies that Borgward stood for, combined with our ambition, drive and commitment to succeed, I believe we are now perfectly placed to open up this new chapter in Borgward’s history. Geneva is an important step into our promising future and we cannot wait to be back there.” said Karlheinz L. Knöss, the partner for Christian Borgward who is the grandson of founder Carl F.W. Borgward.

According to the short statement announcing its return, from 1919 to 1961, the Borgward Group was one of Germany’s largest and most successful manufacturers, producing not only cars but also commercial vehicles, trucks, buses, fire engines, boats, electric cars, sports cars and helicopters.

Together with the statement, a short video commemorating the brand’s heritage was also released, showing a silhouette of a sporty, classic-shaped coupe at the end of the clip, hinting at a possible reveal.



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